REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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Fashionable and high-quality clothes that anyone can wear anywhere‚ any time – that’s what UNIQLO is all about. Our global operating systems weave together all processes from product design to final sales‚ including global R&D‚ procurement of world-class quality materials‚ production focused in China‚ and the operation of 790 stores around the globe. This seamless system allows UNIQLO to consistently offer its customers high-quality products at reasonable prices. UNIQLO Japan b UNIQLO CO.‚ LTD
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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HIV/AIDS is a topic that is not being discussed as often as it should. As a result‚ innocent people are contracting this virus‚ especially young adults. Every 9 ½ minutes‚ a person in the United States find out they have HIV. HIV/AIDS is an incurable disease. So far more than one million people in the U.S. are living with HIV/AIDS. There are one out of five people that are living with this and not even realize it. HIV/AIDS is a serious problem‚ however with earlier prevention and education‚ we can
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Outcome1 1.1 Explain what is meant by the term ‘dementia’ Dementia is a group of symptoms known as a syndrome that is associated with an ongoing decline of the brain and its abilities which can include memory loss‚ the way of thinking and understanding of what is being communicated and also the change in language which they may not normally use. People with dementia may also become apathetic‚ finding it difficult to control how they are feeling or have problems behaving appropriately in social
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Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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authority‚ except in cases specified under the Doctrine of Citizens Arrest (Sec. 5‚ Rule 113‚ Rules on Criminal Procedure). As a general rule‚ an arrest by the police should be supported by a warrant. This is not an absolute rule. For your vital legal awareness‚ here is a list of valid warrantless arrests. The constitutional protection of the person against arbitrary arrests is guaranteed by the general rule that the police should first secure an arrest warrant. However‚ there can be cases of valid
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Sector: Retail Definition: Multi Channel Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning £35‚000+: 6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy
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