Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management
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Whirlpool‚ Kelvinator‚ Shacklock‚ Toshiba‚ sharp‚ Rangs‚ Butterfly‚ are most widely known brand. And Siemens is one of the leading electrical and electronics manufacturing company in the world with global presence. Siemens refrigerator is basically a European brand with an international image. In Bangladesh it is targeting the niche market for their home appliance products commencing their marketing strategy as of their high quality and expensive products. They do not do their marketing for the mass people
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1.What were the triggers of cultural change in Japan during the 1990s? How is cultural change starting to affect traditional values in Japan? In the 1990s when Japanese economic growth slowed down for a long time firms where forced to change the way of doing business. They started to fire older employees. The younger generation‚ which grow up wealthy‚ saw this process and concluded that loyalty to one company might be not the best for themselves. The difference between the postwar generation and
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to illuminate about core brand values of one company. Core brand values helps a company to grow in the market. It is very important to build core brand values in order to maintain competition. Big companies such as Google has developed their core brand values that other companies in the same market are not even close to give them a competition. The author is going to explain Google ’s core brand values to illustrate the importance of this topic. Introduction: Core Brand values are theory that explains
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Internship Project Report on “Study of Brand awareness of Acer in Bangalore‚ Chennai and Coimbatore” JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration‚ Ohio University‚ Athens‚ USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road‚ Bangalore-29 May14th‚ 2007 DECLARATION I Janani Seshadri here by declare that the project entitled “Study on the awareness of the brand Acer” at Acer India Pvt. Ltd.‚ is
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Course MARK1215: Inside the Customer ’s Mind Course School/Level B/PG Coursework Literature Review Assessment Weight 30.00% Tutor KH Phairor Submission Deadline 20/11/2014 Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University ’s Regulations regarding Cheating and Plagiarism
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Japan ’s Automakers Face Endaka Due to the Arab oil embargo‚ oil shock was raised in 1970s. The global economy faced a period of recession. The sluggish economy also affects the automobile market. Japan ’s automobiles prevailed for its cheaper cost‚ fuel efficiency‚ and exquisite design. In the early Eighties‚ dollars appreciated against major currencies including the Japanese yen. It boosted the expansion of Japan ’s exports‚ U.S. government faced successive years of trade deficits against
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Japan Geographical Setting Japan is an island country in the North Pacific Ocean. It lies off the northeast coast of mainland Asia and faces Russia‚Korea‚ and China. Four large islands and thousands of smaller ones make up Japan. The four major islands- Hokkaido‚Honshu‚Kyushu and Shikoku form a curve that extends for about 1‚900 kilometres. Topography Japan is a land of great natural beauty. mountains and hills cover about 70% of the country. IN fact‚ Japanese islands consist of the rugged upper
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College is very different from high school. You will have too much freedom or have a job and not too much time to study and no one will push you. Some college students are far away from their homes‚ so they will live by themselves‚ and as I know when you are in college‚ you might have a party every single week. When I go to college‚ I have to overcome many challenges: time management‚ adapting to the new environment‚ and adjusting to my independence‚ I think if you want to study in college‚ the
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For Japanese Women‚ a Competition to be Thin In Japan‚ only 3.5 percent of the population is considered obese. In contrast‚ the U.S has a climbing obesity rate that is currently thirty percent. A main reason for the contrast in obesity rates is the “culture of health” that Japan has long promoted. In part‚ Japan has been the healthiest nation thanks to its meals of vegetables‚ fish‚ and small portions. However‚ although Japan is able to avoid the problem of obesity‚ it is experiencing a rapid
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