Marketing Audit How to conduct a marketing audit The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself. There are a number of tools and audits that can be used‚ for example SWOT analysis for the internal environment‚ as
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during the period when the company’s operating results were manipulated. The SEC’s investigation revealed that personnel of the prominent accounting firm had altered the workpapers prepared during an earlier North Face audit to conceal a critical judgment error made by a Deloitte audit partner. The SEC revealed that Richard Fiedelman failed to document changes that his subordinates had made in the 1997 North Face workpapers. The auditor’s working papers provide the principal support for the auditor’s
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prospective audit client and the factors that auditors commonly consider in making the acceptance decision. [2] To give students experience in computing and interpreting preliminary analytical procedures commonly used in obtaining an understanding of a prospective client during the client acceptance decision process. [3] To raise issues relating to auditor independence in the context of client acceptance‚ both in terms of financial interests and the provision of non-audit services.
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responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with approved standards on auditing in Malaysia. Those standards require that we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance whether the financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures
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AUDIT GUIDELINES Level 1 General IT audit approach COBIT Framework Audit Process Requirements Control Observations Generic Audit Guideline Level 2 Process audit guidelines Level 3 Audit attention points to complement detailed control objectives J Detailed Audit Guidelines J Local Conditions sector specific criteria industry standards platform specific elements detailed control techniques used AUDIT PROCESS REQUIREMENTS Having defined what we are going to audit and provide assurance
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VALUE FOR MONEY It could be defined as a concept that evaluates the use of resources at the disposal of an organization with the view to ensuring that the resources have been properly utilized. VFM frequently makes extensive use of performance indicators in the form of ratios and other statistics to sign post VFM through trends over time‚ in comparison to two operating units etc. Under this concept‚ we have three test ways to know if the firms resources have been properly utilized and it includes;
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students to enter the auditing profession To provide the basic information for students to prepare for the public accounting examinations such as the AuCPA exam and ACCA exam. To increase students with audit capabilities and gain knowledge of enterprise risk and internal control To examine the audit process planning‚ performance‚ and communication No teaching class during the week of mid-term exam3Written Examination1012Reports on Audited Financial StatementsLecture Discussion with students participation118Acquisition
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Confirmation as Audit Evidence Introduction The confirmation in the auditing process is a technique for obtain and evaluate a communication from a third party in response to a request for information made by the auditor. The request of the information can be both written and oral communications. According to Aldhizer and Cashell (2006)‚ the auditor controls the initial mailing of confirmation requests to the client’s banks‚ debts of their customers and others. Prasad (2007) described‚ that the purpose
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the following statements is not true? The answer is B‚ Balance-related audit objectives are applied to both beginning and ending balances in balance sheet accounts. The reason this is the right answer is because the way audits are preformed‚ balance-related audit objectives are almost always applied to the ending balance sheet accounts. It never applies to the beginning balance in the balance sheet accounts. (Page 158) 8. Audit evidence has two primary qualities for the auditor; relevance and reliability
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Acct 4400.002 Case Set 2 Case 2a Questions: 1. Read AU 110 (a) What are management’s responsibilities pertaining to the independent audit? According to the PCAOB Standards‚ section AU 110.03 clearly states that management shall bear responsibility for all issued financial statements‚ the adoption of sound accounting policies‚ and for establishing and maintaining a system of internal controls that will record‚ track and process transactions‚ events and conditions. Management shall also maintain
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