CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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Frankenstein in 1818. This was an era when Romantics; a group of people who believed that you shouldn’t play around with nature. Mary Shelley uses various types of language to create atmosphere throughout the chapter. Shelley uses metaphors such as‚’ my candle was nearly burnt out’‚ This has a double meaning: that his candle is actually burning low on its wick and that Frankenstein has been running out of time and patience while creating the creature‚ which has led him to exhaustion. This language creates
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Wednesday. You do not have to write down your responses‚ but you are to remember them. So‚ if you can’t remember‚ take notes. Chapter 1 1 Catcher in the Rye‚ is a novel that has a frame structure‚ which is a story within a story. 2 What is the setting at the very beginning of the book? 3 Who’s speaking and why is he speaking to us? What does he want us to know? 4 Why do you think Salinger picked this point of view to narrate the novel? 5 After reading the chapter‚ why do you think Salinger
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form LLC’s every year but why exactly are so many business owners now doing this? As the name limited liability suggests the reason why so many business owners are deciding to form an LLC is to reduce their personal liability. For example if you continue to operate your business as a sole proprietor or partnership you are personally responsible for any business debts and for lawsuit settlement obligations brought against your business. Simply put nearly everything you own could potentially be at
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The final step of industry and competitive analysis is to use the answers to the previous six questions to draw conclusions about the relative attractiveness or unattractiveness of the industry‚ both near-term and long-term. Company strategists are obligated to assess the industry outlook carefully‚ deciding whether industry and competitive conditions present an attractive business opportunity for the company or whether the company’s growth and profit prospects are gloomy. The important factors on
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End of Chapter Application Case 1. Why is beer flavor important to Coors’ profitability? Answer: Because our choices as drinkers depend on various factors such as the mood we’re in‚ the available venues out there‚ as well as the occasion‚ Coors believes if the company could understand the beer flavor based solely on its chemical composition‚ it would open new avenues in order to create beers that would suit almost every customer’s expectations. 2. What is the objective of the neural network
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Why Do You Have Sensitive Teeth? Do you a pain that is sharp and stinging when eatings foods that are too cold or hot? Sensitive teeth can cause you to no longer enjoy some of your favorite foods‚ but it is a problem that is not just an annoyance. Sensitive teeth are often an indication that you have another underlying problem with your teeth. There are ways to fix problems with sensitivity and enjoy those favorite foods one again‚ btu it starts by understanding what is causing teeth sensitivity
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Everyone thinks that none of the stories they hear will happen to them. They think they are invincible. “So You Think You Are Going to Live Forever?” is a presentation by Officer Pete Collins to a group of high school students. It was taken in 1990 to lower the level of those who drink and drive. Sadly‚ the rate of drinking has gone up. In this essay‚ it will explain what beer commercials don’t. Alcohol is advertized every day. They are the leading category in commercial advertisements today. However
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for personal gain‚ but rather‚ a perfect society in which there is peace and equality. In the end‚ Gorbachev did not achieve a modernized and strengthened Soviet‚ but his consideration for others removed the fear of tyranny from Eastern Europe. This man is a champion of justice‚ a man who‚ in the face of a communism that suppressed through fear‚ reinstituted the rights that are entitled to all. In doing so‚ he freed a people‚ and inspired many. Including
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The "spoils system"‚ a system for appointing government officials‚ was first used by Andrew Jackson. This system allowed newly-elected presidents to replace officeholders with people who supported them. For example‚ Jackson replaced some of his cabinet members‚ so his cabinet would be more in favor of the decisions he made before those policies went into effect. Most of his cabinet members resigned and were replaced‚ however‚ because the wife of Secretary of War John Eaton was judged for her moral
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