Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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Introduction to Apple‚ Inc Background History Apple Computers Inc is an American based multinational company which deals with consumer electronics goods and computer software’s. It was incorporated in the State of California on January 3‚ 1977. The company was co-founded in 1976 by Steven P. Jobs and Stephen G. Wozniak. Mr. Jobs who is the company’s Chief Operating Officer came up with the name in early 1976. At the time‚ he was often visiting and working on a small farm‚ friends of his owned
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The much anticipated Apple iPad was released today to lines of eager customers. The iPad was announced in January and hype has been up since. The iPad boasts features such as portability‚ e-book integration‚ as well as gaming capabilities. Apple executives have described the on-screen touch keyboard as easy to use; however‚ critics‚ especially bloggers‚ say it is not good for extensive typing projects. Customers purchasing the iPad have reasons that include everything from excitement over the
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| Apple Case Analysis | Dr. Jacobs Buad326.101 | | Charles Fields | 4/12/2012 | | Foxconn a major Chinese manufacturer and supplier of Apple products‚ was audited from February-March 2012‚ after receiving an increasing amount of criticism in relation to their current business practices. Accused of “turning a blind eye to dismal working conditions at partner factories” (Paronen‚ 1)‚ Apple agreed to allow the Fair Labor Association (FLA) to conduct an audit of their suppliers’ factories
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Points to cover in answers: 1. Vision‚ Mission and objectives a) Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)
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I choose the Apple Watch commercial as a contemporary representation of everyday life. It represents the contemporary life well because it is a watch‚ something that been in existence for a while and is familiar to everyone; but it’s far more than just a watch‚ it revolutionizes the traditional way that people think of watch. The commercial starts by presenting the physical appearances of Apple Watch‚ which has the same typical design as its counterparts to include a display and watchband‚ as well
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A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness Style at a Premium 17 Interoperability 18 Technology
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ABSTRACT The Use of Apple Extract/Juice as a Disappearing Ink The purpose of my study is to test if apple extract/juice can be used as a disappearing ink The following are the procedures used to make a disappearing ink using the apple extract. The following are the materials; Q-tip‚ paper‚ apple juice and a Candle (any source of heat will work‚ ex. lamp‚ iron‚ oven). Begin by pouring a bit of the apple juice into a bowl. Use a q-tip‚ toothpick‚ or a paintbrush to write your message on the
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Apple Inc. (Apple) Apple’s leadership interlocked with innovative technologies would be hereby analyzed‚ synthesized and possibly eviscerated for scholastic continuous learners. Apple inventively used technological situational happenstances (TSHs) to risk sales of its existing line of products by introducing new innovative products to the market. These new innovative lines of products’ have disrupted the existing technology internally‚ externally and globally. That‚ even if internally Apple
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you want to follow the apple diet‚ you will be recommended to eat an apple before each meal. Will eating three apples a diet really keep the weight away? Here are some of the things that you should know about the overall effectiveness of the apple diet. Is the Apple Diet Effective? According to USA Today‚ research showed that people who ate an apple fifteen minutes before lunch consumed 190 calories less than those who did not eat apples. Thus‚ it is safe to say that the apple diet can be an effective
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