“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler‚ 2003). In specific‚ price premium‚ brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance‚ loyal
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and enhance my decision making abilities towards management perspective‚ I look forward to a career in business consulting post management education. I strongly believe MBA is imperative at this juncture to develop strong business acumen so that I can look forward to an interesting role as business consultant with a focus on customer strategy and marketing. My bachelor’s degree in Engineering from Osmania University‚ India‚ set the foundation for structured thinking and problem solving
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comes into play. My question is: What can companies do to reduce the carbon footprints of their supply chains? The first issue is the problem of less than truckload shipments. So consolidating it into full truckloads would be a cheaper and greener solution. To advance truckload delivery‚ the enterpriser may install order minimums for customers and 48 hours advance notice of orders. Route optimizations should be enforced too. As a result‚ the company is able to eliminate a number of miles‚
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[pic] [pic] How Apple managed to reinvent itself over the years If you read recent stories from major news paper‚ you might conclude that Apple is the ultimate innovator. And you might be right. The company has reinvented itself multiple times and in the process has already transformed at least two industries personal computing and digital music. What will be the impact of the iPhone? While there are no certainties‚ “major” seems to be a safe bet
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hired in May of 1994 as a part time cashier she quickly climbed the ranks at Wal-Mart. However‚ her fall came just as quickly as her rise. After complaining about discrimination in Wal-Mart she was demoted and her pay was reduced. She reached out for opportunities she was left out because managers did not support her. As a result of this treatment‚ Betty and five other female workers filed a suit against Wal-Mart for discriminatory acts. The main issue with a class action case was a majority of the data
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To discuss why people help others we must consider whether people are by nature selfless or selfish. The dominant view today in psychology is of universal egoism; that we are fundamentally selfish‚ and that altruism (helping motivated by the wish to benefit another person) an impossibility.<br><br>One form of universal egoism is Piliavin et al’s "arousal: cost-reward" model‚ whereby faced with a potential helping situation we weigh the probable costs and rewards of alternative courses of action‚
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What business functions can be performed by using handhelds alone? How have other companies utilised handhelds A business process is a logically related set of activities that define how specific business tasks are performed. Business processes are the ways in which organizations coordinate and organize work activities‚ information‚ and knowledge to produce their valuable products or services. How well a business performs depends on how well its business processes are designed and coordinated.
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transitions from topic to topic. His main focus was the basic building block of all matter: the tiny atom and how it makes YOU. Those simple particles‚ bonded together in such a unique way that it can only create one individual: You. The author says‚ "To begin with‚ for you to be here now trillions of drifting atoms had somehow to assemble in an intricate and intriguingly obliging manner to create you. It’s an arrangement so specialized and particular that it has never been tried before and will only exist
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Losing my future is not like losing an election or a few points on the stock market. I am here to speak for all generations to come. I am here to speak on behalf of the starving children around the world whose cries go unheard. I am here to speak for the countless animals dying across this planet because they have nowhere left to go. We cannot afford to be not heard. I am afraid to go out in the sun now because of the holes in the ozone. I am afraid to breathe the air because I don’t know what
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Q1. How has San diego adopted a Process perspective? Ans: San Diego has adopted the process according to the following way 1. Competitive environment: As San Diego had $75 Million revenue but there it faced the competitors like walt Disney and Anheuser-Busch owner of the nearby sea world that were the real gorillas. So to face such competition‚ it had to redesign its process to get high market share otherwise it might get a part of history. 2. Internal Changes: Due to the world renowned
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