Chapter – 7 Saturn: An makeover image ( case study question answer) Q.1 Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger
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Fall 2013 Corporate Financial Management Due: Thursday‚ October 31st Chapter 7 & Options 1. Assume that you sold a 100 call for $10. Calculate your profit/loss per share if the future stock prices are $80‚ $90‚ $100‚ $110. What type of investor (bullish or bearish) sell a call? Why? 2. Assume that you bought a 110 put for $11. Calculate your profit/loss per share if the future stock prices are $ $90‚ $100‚ $110‚ $120. What type of investor (bullish or bearish) buy a put? Why? 3
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In chapter 7 of outliers Gladwell talks about plane crashes in the 1990’s in Korea. He says that there are far to many crashes that statistically should happen. Also since Korea was having way to many crashes other countries started to say that they were not going to let Korea fly over them or use their airports if they did not turn themselves around. With this threat Korea began to investigate the reasons for the plane crashes. They first tried to us common sense by saying it was the condition of
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Chapter 7 Networks of Communication and Exchange: Focus Questions: 1. The factors that contributed to the growth of trade along the Silk Road is that it was located along the threshold of central Asia. All of the traders share customs with the steppe nomads farther to the East (202). The Chinese were eager to buy western products (203) which were another contributing factor for trade to be in one central area‚ because merchants would flock to that area. Cooperative relations between caravan traders
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Chapter 7 1. Besides the commercial and religious goals of Spain in colonizing the Philippines‚ give two other reasons (political and legal) why Spain claimed the country as its possession or the property of the king of Spain. The Spain colonized the Philippines because they want to expand the Spanish empire and they want to become the most powerful empire in the world. 2. What is meant by “crown colony?” Can you give an example of a present “crown colony?” Crown colony controls legislature
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CHAPTER 7 IDENTIFYING AND UNDERSTANDING CONSUMERS 6 Categories of Factors Impacting Shoppers Figure 7-2 .174 Lifestyle: Social and Psychological Factors p. 177 Impact of Perceived Risk Figure 7-3 p. 178 6 Stages in the Consumer Decision Process Figure 7-6 p. 185 3 Types of Decision-Making p. 188 3 Types of Impulse-Buying p. 189 3 Types of Target Market Strategies pp. 191-193 6 Steps in devising a Target Market Strategy Figure 7-10 p. 192 Multiple Choice -
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Consumer behavior - Chapter 7 Most researchers agree that an attitude has three components. List and briefly describe those three components. Hint: this list has been describes as the ABC model of attitudes. The ABC model of attitudes; The first component is affect; which is the way the consumer feels about an attitude object. The second component is the behavior‚ which is a verbal indication of an individual. And last but not least there is the cognitive response‚ which is linked to the beliefs
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CHAPTER 7 FLEXIBLE BUDGETS‚ DIRECT-COST VARIANCES‚ AND MANAGEMENT CONTROL 7-1 Management by exception is the practice of concentrating on areas not operating as expected and giving less attention to areas operating as expected. Variance analysis helps managers identify areas not operating as expected. The larger the variance‚ the more likely an area is not operating as expected. 2. Two sources of information about budgeted amounts are (a) past amounts and (b) detailed engineering studies
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Chapter 6: Issues and Crisis Management A. The Relationship between Issues Management & Crisis Management • Commonalities: focus on improving stakeholder management & enabling the firm to be more ethically responsive to stakeholder’s expectations and their ultimate objective must be to have an increase in the firm’s responsiveness to stakeholders • Through well conducted issues management initiatives‚ some crises may be avoided B. Issues Management – a process by which firms identify issues in
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Chapter 6 IN SUNNY SPAIN(1882-1885) * Rizal’s Secret Mission To observe keenly the life‚ culture‚‚ languages and customs and laws of the European nations in order to prepare himself in the mighty task of liberating his people. - Djemnah with 50 passengers on board * Secret Departure for Spain Paciano‚ uncle Antonio Rivera‚ his sisters (Neneng and Lucia)‚ The Valenzuela family‚ Pedro Paterno‚ Mateo Evangelista‚ Chengoy and the Jesuit priest * May 3‚ 1882 - departed
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