案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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continuously opening new stores. Walmart has been trying to open a store in Washington‚ D.C. for quite some time but has recently been faced with a local law requiring for Big Box Stores to pay employees “Living Wage”‚ which is at least $12.50 per hour. The company is considering not opening the store in D.C. if they will be forced to comply with the living wage law. One of Walmart’s key success factors is the ability to manage their wealth in order to continue to offer customers such low prices. If the
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religion‚ among many others. In the economic realm‚ both citizens and businesses alike have access to a free market. A free market economy‚ or Capitalism‚ is an economic system which is controlled strictly by fluctuations in supply and demand. This lack of authoritative regulation can be seen in several different lights. Those proponents of Capitalism claim that it gives equal opportunity to all entities. Those who oppose it claim the antitheses to be true. Occasionally entities‚ usually larger corporations
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Wal-Mart competitive advantage 6. To what extent is WM’s competitive advantage sustainable? * At the time discount stores were located within large towns‚ WM’s strategy was to put good-sized stores into little one-horse towns that everyone else was ignoring. * WM alternative was to build their own distribution centers so that they could buy in volume at attractive prices and store the merchandise. * WM earn the trust of their customers every day by providing a broad assortment of
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Wal-Mart Financial Paper According to Fortune 500 (2008)‚ Wal-Mart CEO‚ Lee Scott dramatically cut prices on 15‚000 items because of the brutal fourth-quarter retail forecasts. He cut the prices a staggering 20 percent to lure in shoppers for the holidays. By doing so‚ Wal-Mart pressured other retailers in the industry to pinch already tight margins. Fortunately for Wal-Mart‚ the method worked. Wal-Mart grossed $100 billion‚ breaking its fourth-quarter sales record. Wal-Mart also beat a large
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Wal-Mart Stores‚ Inc.‚ is an icon of American business. From small-town business to multinational‚ from hugely controversial to a leader in renewable energy‚ Wal-Mart has long been a lightning rod for news and criticism. With 2008 sales of over $405.6 billion and more than two million employees worldwide‚ the world’s largest public corporation must carefully manage many different stakeholder relationships. It is a challenge that has sparked significant debate. Although Wal-Mart reportedly can save
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strategies were employed that started this super store on the right track to the extraordinary success it is today. As explained by author Nelson Lichtenstein of The Retail Revolution: How Walmart Created a Brave New World of Business‚ founder Sam Walton was lucky to begin the journey during the 1960s and 70s‚ when there was a tremendous surplus of white women working farm labor. These women departed from these positions of meager wages to work for Sam‚ who at the right place and the right time took (ethical)
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My views on Wal-mart and the company’s effect on the standard of living within the United States varies drastically. I do not think that it is possible to say definitively whether or not their practices are positive or negative when it comes to the effect they have on the standard of living‚ however‚ we can measure their effect based on what has been seen in the time they have been open and attempt to foresee a trend. Because the standard of living is used to refer to the level of material goods
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Assignment 3 1. An individual firm like Wal-Mart manages supply chain by using a number of techniques. Considering that supply chains include multiple firms with potentially conflicting objectives‚ Wal-Mart has created very effective and innovative responses. This involves taking advantage of telecommunications infrastructures which focuses on using computerized systems that keep track of the inventory. Wal-Mart uses an EDI system that is better for record keeping and can be easily analyzed
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Is Wal-Mart Good for America? 1. The U.S. is in a shrinking economy. Many plants are closed and many people are unemployed. The big retailers change their suppliers from U.S. manufactures to the developing countries’ manufactures‚ which cost much less. The competition between the suppliers( manufactures) is more intensive. The supplier has less prower is retail business. The market is shift from supplier dependence to buyer dependence‚ which means the buyer/ retailer has more prower. They very know
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