Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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Polysar Limited. The primary users of its products‚ such as butyl and halobutyl‚ are manufacturers of automobile tires; other users are from various industries. In 1986‚ Rubber group contributed 0.8 billion which is 46 percent of the company annual sale. The operation of the group is divided into four divisions‚ NASA (North America and South America) and EROW (Europe and rest of the world)‚ Research department and Global Marketing department. NASA and EROW operate as profit centers each produce butyl
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billion in 2010 with a healthy growth rate of around 5 to 6 percent. While the pharmaceutical industry in regions like Latin America‚ Europe and Japan are growing at a steady rate (which is more are less equal to that of the overall industry)‚ the developing regions like China and India are recording corresponding growth in double figures. Industry analysts’ predict that the pharmaceutical market would reach $1.1 trillion by2015 with the average growth rate of around 7 percent. Bangladesh’s Pharmaceutical
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pressure towards its dealers and the difficulty for BAL in building a wide dealer network. 2. How was BAL performing? Chart 1: Sales‚ Operating Expenditures and Operating Profit from 1986 to 1996E Table 1: Changes of volumes of Sales‚ Operating Expenditures and Operating Profit through periods | 1986-1988 | 1988-1990 | 1990-1992 | 1992-1994E | 1994-1996E | Sales | 795 | 5098 | 2013 | 5283 | 5971 | Operating expenditures | 1147 | 4204 | 2022 | 5090 | 5298 | Operating profit | -352 |
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Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
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SALES FORCE In today’s global marketplace‚ managers face many challenges related to fulfilling the customer’s ever-changing needs and expectations. The concept of customer service has recently become more complex as a result of globalization of goods and services. Customers are now well-informed decision makers as a result of the abundance of information that is available online and in the media. In addition‚ today’s consumer is most concerned with how a salesperson can solve basic problems and
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SALE OF GOODS Nature and Sources of Sale of Goods Law It is principally to be found in the Sale of Goods Act Cap 31 and certain propositions of the English Common Law. The Kenyan Sale of Goods Act is a replica of the English Sale of Goods Act of 1893 as passed in 1963. In addition to the Sale of Goods Act‚ the general rules of contract law apply to contracts for sale of goods. Contract of the Sale of Goods S.3 (1) of the Sale of Goods Act defines a contract for the sale of goods as ‘a contract
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Take Some Time and Do it Right Corporations all over the world spend millions of dollars each year trying to improve the way their business operates. They look for ways to make their production more efficient‚ hire financial advisors to allow operations to occur on a tighter budget‚ but often forget to develop their most important resource‚ people. People‚ or human resources‚ are the backbone of business today despite the trend of shifting towards computer reliance and automation. People need
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CASE STUDY – THE UO SWIFT Ltd. UO Swift Ltd. was promoted for nineteen years back as a company manufacturing automobile parts with an investment of Rupees 5 crores by Ismail Oberai. He took over as its chief executive and is occupying the same position till date. Ismail is an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd. in India. He is dynamic and risk-taking. He always emphasized on maintaining high quality standards. Initially‚ the products
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www.hbr.org The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E. Lorimer Reprint R0607F The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E
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