INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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HS-404 Homosexuality in Popular Hindi Cinema Abstract:India is a country with vibrant popular culture. Nowhere is the collective consciousness of the nation probably better essayed than in the cinema‚ which is viewed with passionate enthusiasm. Taking Popular Hindi Cinema as a mainstay of Indian culture‚ this article tries to create a link between the depiction of homosexuality in Popular Hindi Cinema and the society. Different viewpoints are looked from and observed in Indian popular culture‚ such
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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_____________________________________________________________________________ Agarose is a polymeric cross-linked polysaccharide extracted from the seaweed agar. Agarose is used widely in gel electrophoresis because it gels at a lower temperature‚ does not contain the inhibitors of virus growth frequently present in agar‚ and has more uniform pore size than that of agar. It is also easily poured and does not denature the samples. In agarose gel electrophoresis‚ DNA or RNA fragments are separated or isolated according
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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INTRODUCTION A treatise purporting to deal with the Indian Media’s‚ more specifically the Indian cinema’s treatment of women‚ cannot but take into account the background and history of the status of the Indian woman. The images we have of women and the roles that they play in society are not merely a biological or social development but are also a result of the myths‚ legends‚ culture and religion of the society we live in. This is more especially true of Indian culture. Although in the west‚ the
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Making Agar Cushions 1. Start with wearing gloves and swabbing them with 70% ethanol to keep the materials that will be used in the experiment sterile. 2. Wipe the work station with Wescodyne and paper towels. It is important to keep the sterile materials such as slides in petri dish‚ Pasteur pipette in container and forceps covered as much as possible. 3. Place four to five filter papers in the petri dish and drip few drops of water on the strips‚ this will maintain moisture in the agar cushions
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