Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY Segmentation Targeting Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE
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Myriam Riedel‚ brand leader Out Of Home Company Context • On any given day‚ two billion people use Unilever products to look good‚ feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton‚ Dove‚ Carte d’Or‚ Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like
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DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever‚ Harvard Business School January 29‚ 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day‚ someone somewhere chooses a Unilever product. This paper points out that‚ at the heart of the corporate purpose‚ which guides Unilever in its approach to doing business‚ is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards‚ (2) utilizing its wealth of knowledge and international
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1. An agency problem is prone to exist in public corporations because: E. management is frequently separated from ownership.2. Larson‚ Inc. has total assets of $248‚000 and an equity multiplier of 2.5. What is the debt-equity ratio? E. 1.5 3. Kate wants to invest $1‚000 for five years. Which one of the following will provide her with the largest future value? B. 7 percent interest‚ compounded monthly 5. Hilltop‚ Inc. earns $.12 in profit on every $1 of sales. The firm pays out 55 percent of its profits
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Introduction This paper specifically tries to distinguish between shareholder and stakeholder in business context. Firstly‚ there will be analysed main ideas of stakeholder theory‚ main principles of it. Secondly‚ the importance and characteristics of stakeholder interdependence will be shown. Thirdly‚ clear identification of main stakeholder groups and relationship between those groups will be outlined. In order‚ to distinguish shareholders from other stakeholders there will be paragraph analysing
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Could the tide be changing? Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry‚ selling a wide range of holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the high street travel agent due to the ever-changing nature of distribution channels. Travel agents are the key intermediaries in the distribution chain whose main role is selling air‚ rail
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Gautrain Management Agency Gautrain is Africa’s first world-class‚ modern mass rapid transit rail and bus service for Gauteng‚ a province regarded as the economic heartland of South Africa‚ which links Johannesburg‚ Pretoria‚ and OR Tambo International Airport. It was built to relieve the traffic congestion in the Johannesburg–Pretoria traffic corridor and offer commuters a viable alternative to road transport‚ as Johannesburg has limited public transport infrastructure. The project was completed
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{draw:frame} TRAVEL AGENCY MANAGEMENT HTM 1213 COURSE WORK INTRODUCTION {draw:g} MY COMPANY NAME: LOVE TOUR COMPANY SDN.BHD *SHARE HOLDER: 30% OF *BUMIPUTRA (MOHAMAND ALIZAH) TOTAL CAPITAL: RM 300‚000 LOCATION: PLAZA 393 *EMPLOYEE: TOTAL* 5 PEOPLE OFFICE SPACE: 200sq LOGO DESIGN *Reasons for the above design*: Red colou*r is love‚ passion. This color is very shinning and striking can attract customer.* And can boost our energy
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