7 Traditional Media Chapter 11 Lecture Objectives • Understand the role of media planning within the advertising campaign • Describe the advantages and disadvantages of using the following media within an advertising campaign as well as understanding how they are measured for effectiveness • Television • Radio • Cinema • Print • Outdoor • Product placement One-way Communication Model Two-way Interactive Communication Model This is how Australians use media… Free to Air TV
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accountability”. Why can ethics be problematic in media and communication industries and what solutions are viable? Ethics is a multi-dimensional concept which is difficult to define. One definition put forward by Breit (2007‚ p. 308) emphasises ethics as ‘the process of decision-making aimed at making the right choices’ and how ‘people view right and wrong’. Despite the myriad of theories that have been postulated throughout history‚ ethics in media and communication industries continues to come
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Wodak-3795-Ch-01:Wodak-3795-Ch-01.QXP 9/29/2008 4:29 PM Page 1 1 Critical Discourse Analysis: History‚ Agenda‚ Theory‚ and Methodology1 Ruth Wodak and Michael Meyer CDA – What is it all about? A brief history of the ‘CDA Group’ The common ground: discourse‚ critique‚ power and ideology Main research agenda and challenges Differences and similarities – beyond the social dimension Methodology Summary and criticism 1 3 4 11 19 23 32 CDA – What is it all about? In this chapter
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Article 7 Gendered Media: The Influence of Media on Views of Gender Julia T. Wood Department of Communication‚ University of North Carolina at Chapel Hill times more often than ones about women (“Study Reports Sex Bias‚” 1989)‚ media misrepresent actual proportions of men and women in the population. This constant distortion tempts us to believe that there really are more men than women and‚ further‚ that men are the cultural standard. THEMES IN MEDIA Of the many influences on how we view
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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Position Paper PS101 The relationship between media violence and its harmful effects on children has been strongly supported. What exactly is media violence? Critics of television violence research note that media violence experts measure television violence differently. George Gerbner of the University of Pennsylvania’s Annenberg School of Communication measures most acts of violence equally‚ whether accidental or intentional. The National Coalition on Television Violence weighs violence
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To define plagiarism‚ the Oxford English Dictionary states that plagiarism is "the action or practice of taking someone else ’s work‚ idea‚ etc.‚ and passing it off as one ’s own; literary theft" (Last‚ 2007). In the academic world it has been made clear that plagiarism is a crime. Students are introduced to the issues surrounding plagiarism in their first orientation. After the first class‚ they are reminded and warned about plagiarizing all the way through their academic career. When a student
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Media propaganda Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information‚ propaganda‚ in its most basic sense‚ presents information primarily to influence an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis‚ or uses loaded messages to produce an emotional rather than rational response to the information presented
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on our news channel GOA NEWSLINE in St.Xaviers‚an institution where I have spent 2 of my best higher secondary years. However I deeply regret that I am not able to be present on this occasion because of some prior personal commitments. Electronic media in Goa has definetely come of age now. Way back in 2000 when I took my first steps in this profession there was practically no presence of Television Journalism. I can proudly say that I was the first television journalist to start work from Goa‚ till
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PHASE I: PROBLEM IDENTIFICATION RATIONALE Most mentors from different schools―elementary‚ secondary‚ colleges and universities―not only in the Philippines but globally‚ utilize varieties of instructional media in teaching their students. These include (1) real objects and models‚ (2) printed text (books‚ handouts‚ work sheets)‚ (3) printed visuals (photos‚ drawings‚ charts‚ graphs)‚ (4) display boards (chalk‚ bulletin‚ multipurpose)‚ (5) interactive whiteboards‚ (6) overhead transparencies‚ (7)
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