Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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BEHAVIOURAL AND MOTIVATIONAL CHARATERSITICS OF CORPORATE AND INDEPENDENT ENTREPRENEURS Vikalp Patel (646642) LITERATURE REVIEW “Entrepreneurship is living a few years of your life like most people won’t‚ so that you can spend the rest of your life like most people can’t.” Is something that most people who dream of becoming entrepreneurs have heard at least once in their life. It’s not easy to be as successful entrepreneur but they are a certain set of characteristics that most of them have
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Examination Paper of Organizational Behaviour IBM Institute of Business Management Examination Paper MM.100 SubjectCode-B105 Organizational Behaviour Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice and short notes type questions Answer all the questions. Part one carries 1 mark each and part two carries 5 marks each. Part A:- Multiple Choices:- 1. Which of the following is not comes under Maslow‟s needs theory? 1. Social needs 2. Affiliation needs
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FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS ORGANIZATIONAL BEHAVIOR (BPB 20503) GROUP ASSIGNMENT NO | NAME | MATRIC NO | 1. | SUSANTY MARIAH BT KHAIRULNAS | AP100100 | 2. | NOR AMALINA BT AZMI | AP100035 | 3. | SITI HARISAH BT ILMIN | AP100057 | 4. | NORTAJIZATULZUWANA BT MUJI | AP100338 | 5. | ZUHAIRAH ADILAH MD ZUKI | AP100158 | SECTION : 01 SUBMISSION TO : DR. ETA WAHAB 1.0 INTRODUCTION The topic that been selected
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Reliance About the company-: The Reliance Group‚ founded by Dhirubhai H. Ambani ‚ is India’s largest private sector enterprise with businesses in petrochemicals‚ refining‚ oil& gas. Other divisions of the company include cloth and retail business. The company was founded by well known Industrialist Dhirubhai Ambani. Reliance is known globally ‚ as It is the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products
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direct the organization towards a long term planning. The short term planning may can be arbitrary but still there is a dilemma of risk for balancing necessary planning for short term versus long term planning. European‚ Asian and Japanese planning strategy does reflect that. In reverse in France and south Korea the planning of an organization may be different with respect to the management level of the organization it does carry the occupational status. Here the role of planning will be described
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THE ESSENCE OF ORGANIZATIONAL BEHAVIOUR A definition of organizational behaviour ‘The study of the structure‚ functioning and performance of organizations‚ and the behaviour of groups and individuals within them’ (Pugh‚ 1971). Characteristics of organizational behaviour (Ivancevich et al‚ 2008) ● It is a way of thinking about individuals‚ groups and organizations. ● It is multidisciplinary. ● There is a distinctly humanistic orientation. ● It is performance-oriented. ● The use of scientific
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Original: Views about the causes of a pupil’s inappropriate classroom behaviour can be placed along a continuum. At one end is the belief that the behavior has to do entirely with some deficiency in the pupil. The assumption is that pupils only behave inappropriately because there is something wrong with them. This explanation‚ commonly referred to as a deficit model‚ highlights the pupil’s problematic psychological make-up‚ or sociological factors which contribute to his or her lack of conformity
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Acknowledgement The success of this assignment required a lot of guidance and assistance from many people and us extremely fortunate to have got this all along completion of our assignment. Whatever we have done is only due to such guidance and I would not forget to thank them. First and foremost‚ we would like to thank to our lecturer of this task Madam Marini bt Mohamed Azhari. She inspired us greatly to work in this task. Her willingness to motivate us contributed tremendously to our task
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Chapter 1 Read pages 4 – 6 and 22 for digital revolution Consumer behaviour is defined as the behaviour that consumers undertake in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Personal and organisational consumers (page 9) The personal consumer buys good and services for his or her own use‚ for use by the whole household‚ for another member of the household or as a gift for a friend. In all these contexts‚ the
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