Análisis mercado de los detergentes en Chile En Chile el mercado de los detergentes es muy competitivo. Sin embargo‚ es un mercado muy concentrado‚ en el cual Unilever‚ Procter & Gamble y Maritano controlan el 95‚94% del mercado (según estudio Nielsen‚ año 2006). Unilever tiene las marcas Drive‚ Rinso y Omo‚ que en conjunto poseen una participación de mercado de un 70‚77%. Procter & Gamble‚ con Ariel y Ace‚ tienen un 21‚33% y‚ Maritano‚ con sus marcas‚ Popeye detergentes‚ Kop‚ Detersol y Neutrex
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GATORADE ¿Que es Gatorade? Gatorade es una bebida no gasificada comercializada por Quaker Oats Company‚ una división de PepsiCo. Elaborada originalmente para atletas‚ ahora se consume como bebida común. Está indicada para rehidratar y recuperar carbohidratos (bajo la forma de azúcares sucrosa y glucosa) y electrólitos (sales del sodio y potasio) agotados durante el ejercicio‚ especialmente en climas más calurosos. ¿Cual es la historia de Gatorade? Gatorade fue creado por la DRS. Roberto
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consumption of PET contained water had increased dramatically with an average annually growth rate‚ 29.1% between 1998 and 2001. The market had became dominated by a few international food and beverage producers like Coca-Cola‚ PepsiCo‚ Nestle‚ and Groupe Danone‚ but also included some small regional sellers that were required to develop either low-cost production and distribution capabilities or differentiation strategies keyed to some unique product attributes. b) Macro environment: America’s gross
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water‚ and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of American consumers. The top competitors in both the U.S. and global market include Nestle Waters‚ Groupe Danone‚ Coca-Cola‚ and PepsiCo. The competition in the bottle water industry is intense. The driving forces of the bottle water industry are causing competitors to merge with one another‚ develop new product variations‚ and enhance production and distribution
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Abbreviations ASEAN Association of Southeast Asian Nations BRIC Brazil‚ Russia‚ India and China BSN (Boussois souchon Neuvesel). CEO Chief Executive Officer CAP Common Agricultural Policy DFA Dairy Farmers of America DG Danone Group EU European Union FAO Food and Agricultural Organization of the United Nations FDI Foreign Direct Investment GNP Gross National Product HCRS Household contract responsibility system IPE International Political Economy IR International
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growth in 2012 * Danone Canada leads yoghurt and sour milk products with a 35% value share in 2012 * Yoghurt and sour milk products is projected to increase by a constant value CAGR of 4% to reach C$3.2 billion in 2017 TRENDS * Yoghurt and sour milk products is expected to be the most active dairy category in 2012‚ thanks to aggressive marketing and product development activities which took place in recent months. According to a recent interview given by Danone Canada‚ which was published
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companies. The privatisation of water can indeed be controversial as many argue that water is essential to an everyday life and by privatising it‚ they are taking away a life essential and turning it into profits. An example of a water company would be Aguas Del Tunari‚ which controls the water in Bolivia. The increased private investment of Bolivia’s water supplies means that the government can increase spending on other sectors or
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AUE1601/202/2/2012 Tutorial Letter 202/2/2012 Legal aspects in Accountancy AUE1601 Semester 2 Department of Auditing This tutorial letter contains the key and comments on assignment 02 Bar code MOI = Memorandum of Incorporation‚ Companies Act = Companies Act 71 of 2008‚ as amended 1. KEY AND COMMENTS ON ASSIGNMENT 02/2012 61 marks QUESTION 1 Specific comments Question 1.1 Students should take note of the requirement‚ namely “Evaluate and conclude on the legality of the granting
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gastrointestinal symptoms. Earlier last year‚ the Advertising Standards Authority watchdog banned a TV advert for Actimel‚ manufactured by Danone‚ which suggested it stopped children falling ill. It ruled that the promotion was ‘misleading’ and its claim that the drink was ‘scientifically proven to help support your kids’ defences’ was not supported. Danone has subsequently dropped most of its claims that Activia yoghurts and Actimel drinks boost the immune system. It concluded there is no scientific
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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