Alsmadi‚ Sami. (2006)‚ “ The Power of Celebrity Endorsement in Brand Choice Behaviour : An Empirical Study of Consumer Attitudes in Jordon‚” Journal of Accounting-Business & Amaratunga‚ D. Baldry‚ D. Sarshar and Newton‚ R. (2002)‚ “Quantitative and Qualitative research in the built environment: application of “mixed” research approach”‚ Work Study‚ Anonymous (2003)‚ “Bollywood” Victim or Ally? A WHO study on the portrayal of tobacco in Indian Cinema” avaiable at Anonymous‚(2007)‚ “Celebrity Brand Building”
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University of Phoenix Material Qualitative Research Methods Matrix Instructions: Refer to your syllabus for specific instructions Be detailed and thorough in your descriptions. Be sure to properly cite your sources (in-text and on the reference page) according to APA v. 6 standards. Primary Characteristics Current Peer-Reviewed Study Case Study A case study research is an empirical inquiry in which a researcher investigates participants‚ events‚ activities‚ and processes. According to Creswell
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the criteria selection which was choosing‚ first the qualitative studies used interviews or focus groups to examine health care experiences with demented patients or their caregivers by use of the “standard criteria” (Protok‚ Horgan & Seitz‚ 2013).The caregivers used were friends and families. The included studies that “described the primary research question‚ context of the research‚ study sample and methods used for data collection and analysis. We excluded studies that did not provide information
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Unit 6: Critiquing Qualitative and Quantitative Research Kaplan University July 16‚ 2013 Unit 6 Critiquing Qualitative and Quantitative Research The research conducted by Foster-Fitzpatrick‚ Ortiz‚ Sibilano‚ Marcantonio and Braun (1999) is a quantitative study of the significance of crossing the legs while blood pressure is being measured. The purpose of the research was to determine whether leg-crossing impacted the results of blood pressure measurements. The research conducted by Palese‚ Skrap
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Introduction Qualitative research and quantitative research are two approaches that are usually used by researchers to conduct research. The concept of a ‘mixed method’ approach is to combine the two approaches together. But the concept applies to using more than one qualitative method to conduct a research since each brings a particular kind of insight to a study (Ritchie and Lewis‚ 2003‚ p38). This paper aims to examine whether the three approaches---observation‚ interview and questionnaire‚ are
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Quantitative vs. Qualitative Research: “Are they REALLY that Different?” Anthony Sondergaard June 7‚ 2009 Quan/Qual- Really Diffferent? From the reading done in the first two chapters of our textbook‚ it is easy to see the major differences between the quantitative and qualitative approaches to research. They are two very distinct and separate ways to obtain information for the study of almost anything the human being could want to
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Quantitative and Qualitative Research Methods Sabina Baniya Kathmandu University School of Management Kathmandu University‚ Kathmandu February 2013 There are different research methods that have been guided by different philosophy of science that were developed by philosopher‚ researcher and sociologist at their time of era. The well-known research methods are quantitative research methods. Quantitative are numerical methods associated
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These psychological issues can be both short and long term‚ not to mention extremely disruptive to a child’s social and cognitive development. In an article entitled‚ “Qualitative Analysis of the Short-Term and Long-Term Impact of Family Breakdown on Children‚” researchers Maria Guinart and MaDolores Grau presented the case study of a Spanish mother and her two daughters after going through a divorce‚ arguing that familial breakdown
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Accounting Information Qualitative Characteristics Gap: Evidence from Jordan Ahmad N. Obaidat Tafila Technical University‚ Tafila‚ Jordan [Abstract] The general objective of financial reporting is to provide useful information to present and potential investors‚ creditors‚ and others to help them make investment‚ credit‚ and other decisions. The purpose of this paper is to find out whether there is an existing gap concerning the importance of accounting information qualitative characteristics from
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Nowadays‚ with the continuous rapid economic development‚ the profit distribution in social enterprises has become more and more prominent. Distributing profit wisely has become an important starting point for a social enterprise’s management and operation. The executors of social enterprises hope to get a more perfect method to distribute profit so that they can make more reasonable operation plans. Practically‚ a reasonable distribution of profits is the guarantee for the sustainable development
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