Task 1 Introduction to the promotional mix Every business will require the use of a promotional mix as without this you could have the best product at the best price but you will never generate any sales. Businesses need to make use of various above and below the line promotions to sell their products. (I have found a quote that backs up my views on the promotional mix and gives another basic insight for its implicational meaning) (The combination of personal selling‚ public relations‚ advertising
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Internet‚ Outdoor (billboards‚ blimps‚ etc.)‚ Yellow pages‚ Newsletters‚ Brochures‚ and Telephone The traditional conceptual model for creating any advertising or marketing communications message is the AIDA Model: get Attention‚ hold Interest‚ arouse Desire‚ and then obtain Action. The AIDA Model John Caples‚ one of the greatest copywriters of all time‚ provides us the following principles (although he was talking about direct response marketing--more about that later--the wisdom is directly
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Marketing – Red Bull Dietrich Mateschitz founded Red Bull in 1984 after discovering the widespread popularity of tonic drinks in the Far East. He developed the Red Bull Energy Drink‚ launching the product on the Austrian market in 1987. Since then‚ Red Bull has launched a range of products‚ including Red Bull Cola in 2008 and Red Bull Energy Shots in 2009. Today Red Bull has annual sales of around 4 billion cans in 160 countries. Red Bull has a distinctive approach to marketing. It uses
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promotions‚ Direct Marketing‚ Personal selling‚ Sponsorship‚ Product placement‚ Celebrity Endorsement and Exhibitions. If a business takes into consideration the AIDA principles alongside the promotional mix then they could be looking at a potentially very successful business idea. I’m going to explain how Beats by Dr.Dre and HTC use both AIDA and the promotional mix to sell their products. Beats by Dr.Dre The beats by Dr. Dre headphones are a perfect example of how an expensive high quality
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In Partial Fulfillment for the requirement in English 11: Philippine Literature IMAGES OF FILIPINO WOMEN IN SELECTED SHORT STORIES Presented to: Dr. Ruel Bonganciso Presented by: Nicah Claire C. Faur Jona Joyce Azucena II – 1 BSE- ENGLISH A.Y 2014 - 2015 “IMAGES OF FILIPINO WOMEN IN SELECTED SHORT STORIES” Title: Dead Stars By: Paz Marquez Benitez Female Characters: Esperanza – engaged for four years and then became the wife of Alfredo Salazar. She
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Tim Rice “You are all I’ll ever want‚ but this I am denied‚/ Sometimes in my darkest thoughts‚ I wish I’d never learned‚/ What it is to love and have that love returned” (Rice and John). “There’s nothing more I can think of to say to you‚/ But all you have to do is look at me to know every word is true” (Rice and Webber). Compare the two. They have different writing styles even though they were written by the same person. Tim Rice wrote differently when working with different people. Timothy
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beloved brother‚ Aida her mother who is faced with situations of experiencing cultural change in family relationships such as changing gender roles. Her husbands absence from normal functioning in daily activities pushes her to assume role of the survivor of the family. Ruba’s father broken by the war has become a man wasted in the shadow of whom he once was. Lost in a world of his own‚ the responsibility of running the household is shifted to the responsibility of a traumatizing Aida his wife and Teta
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The Chieftest Mourner: A Reaction The Chieftest Mourner is a story or rather a narration by a girl in her college days whose unvledied. Her uncle was given the title "the last of a distinct school of Philippine poets" and wasdescribed as "the sweetest lyre that ever throbbed with Malayan chords". The title of this story isdifferent from the other ones I’ve read before because one of the words which makes it up isunfamiliar to me and to my dictionary‚ which makes it a bit hard to make a connection
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Voodoo is a religion that has its origins in Africa. Voodoo can be traced to Western Africa to the Yoruba people of the eighteenth and nineteenth century (Perry‚ 2009). Voodoo made it to the West by means of the slave ships that took Africans to Haiti to work in the sugar plantations. Voodoo is practiced throughout the Caribbean‚ West Indies‚ South America‚ and Britain. In the United States‚ Voodoo is common in New Orleans‚ New York‚ and Florida. Voodoo is a religion that is combined with African
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Philippines is a country without hope. __________5. Aida Rivera Ford’s Hunger characterizes how the Philippine society is both pathetic and promising. __________6. Francisco Icasiano’s The God Stealer uses the concept of cultural alienation to conscienticise the Filipinos as regards their too much sense of colonial mentality. __________7. For Aida Rivera Ford‚ wealth and comfort in life are not enough to rear up a child
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