about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation‚" Gourville says. To that end‚ Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA ’06) to suss out the best practices for branding next-generation products. "For managers‚ this is not a trivial decision‚" Ofek says. "Consumers don ’t necessarily read specs to learn about new features‚
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Case: Dell Computers (A): Field Service for Corporate Clients [HBS 9-603-067] 1. What are the key challenges DELL should be concerned with as it enters the large scale server market? Support service in server market is more critical than in personal computer market‚ especially when the server is a large scale one‚ since a problem in server even for a short time could cause serious problem in the customer’s business. Having realized the importance‚ competitors such as Hewlett-Packard and IBM
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Issue: Longitudinal analysis using panel data for assessing seasonality effects on the food security situation in Tajikistan 2005 HBS Tajikistan: Longitudinal analysis using panel data for assessing seasonality effects on the food security situation in Tajikistan 2005 HBS RAMASAWMY‚ Seevalingum FAO Statistics Division‚ Rome. Italy Household income and expenditure survey (HIES) usually collects food data from households at only one period which may refer to one week‚ two weeks or one month
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Biopure Corporation: Case Write-Up Problem Definition In February 1998 Biopure Corporation faced a difficult decision regarding the launch of its newly developed “blood substitute” products. Biopure had developed “Hemopure”‚ a blood substitute for humans‚ and an ancillary product “Oxyglobin” for the veterinary market1. Hemopure was still in the process of gaining Federal Drug Administration (FDA) approval ‚ while Oxyglobin had already been approved and was ready to be launched1. FDA approval was
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MOR 469 Smartix Case - Vivek wanted one more partnership‚ and he remembered a presentation by David Checketts (CEO of MSG)‚ where he expressed interest in online ticketing initiatives. Later‚ a HBS professor connected the Smartix team with Checketts. - Smartix wanted to refine the presentation before approaching the top five VCs‚ so they started with trial VCs. First‚ Kirill knew someone who worked at Divisidero Farley‚ and he
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§ Submit a one-page single-spaced printed copy of individual write ups (Honda A‚ B) at the beginning of next class. §Read 1.Book Chapter 1 2.Honda(A)‚ HBS Case #384049 3.Honda(B)‚ HBS Case #384050 4.Appendix 2 in Syllabus (re-read) §Questions to prep (Honda A‚B) : 1.What caused Honda’s success? 2.What role did “good management” play in Honda’s success? 3.How do you define “good management” in #2? Research and development Sales volume Forestall tech obsolescence‚ Honda stay abreast of tech developments
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Case Analysis Assignment Globalizing the Cost of Capital and Capital Budgeting at AES (HBS Case# 204109-PDF-ENG) Obtain the Globalizing the Cost of Capital and Capital Budgeting at AES from Harvard Business Publishing. After individually reading the case‚ you are expected to have online group discussion sessions with your team members and to submit a group case analysis write-up after the case analysis task is assigned. Please refer to the “Guidelines for Case Analysis” for the guidelines‚ writing
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CASE 4: RUDI GASSNER & THE EXECUTIVE COMMITTEE OF BMG INTERNATIONAL (A) & (B) Note: only the (A) case has been included in the case collection; notes on the (B) case have been included as background material for the instructor. Case Summary BMG International was the international music subsidiary of the German media conglomerate‚ Bertelsmann‚ the second largest media enterprise in the world. In May 1993‚ CEO Rudi Gassner and the executive committee were gathered for one of their quarterly meetings
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Financial Management 2013 Case 1: Laurinburg Precision Engineering HBS 9-193-098 1. The face value of each bond is $1000‚ to be paid in 5 years time. The effective rate of the bonds is 10% p/a‚ as dictated by the investor’s willingness to pay. The face value needs to be discounted to its present value‚ according to this effective rate (5% semi-annually for 10 6 month periods). The market value (present value) of each $1000 bond is $613.91. 2. Period | Date | Principal Due | Next Period Interest
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DUCATI CASE 1) How would you characterize Ducati’s strategy in terms of the types of generic strategies described in the first reading above? Marketing made by * specialized magazines‚ perfect to educate buyers about the characteristics of the bikes * non specialized magazines * racing events Technology and R&D: Ducati was innovative thanks to its desmodromic valve system and L-twin engine. It used racing competition to develop technical solution and test materials
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