Introduction With the foundation of Virgin Records in 1970‚ the first step was taken towards what is today Virgin Group‚ which in 2007 comprised 215 companies under its structure‚ in businesses as diverse as space travel‚ mobile telephony and fitness centers. Ever since the start‚ the image and culture of the Virgin Group have been so tightly linked to the personal image and personality of its founder‚ the high-profile entrepreneur and multimillionaire Sir Richard Branson‚ that it is
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business‚ now it develops includes tourism‚ aviation‚ and entertainment and so on. Richard Branson holds the control power over the brand Virgin‚ but its subordinate institutions are different and complicated. Each of the virgin group company is independent
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their different aims and objectives‚ the main business activities and their Vision and Mission statements. I will explain the links between these and why a business should have aims and objectives and in the end I will develop SMART aims and objectives for Vodafone. Background of Businesses Oxfam The name Oxfam comes from the Oxford Committee for Famine Relief founded in Britain in 1942 and registered in accordance with UK law in 1943. Oxfam International was formed in 1995 by a group of independent
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Aims and Objectives of Teaching English .Unit-1.B Unit-1 Sub point-B Note: Here i place the reading material of the topic taught by Kindly go through this for the external exmanitation. A] Aims and objectives of teaching English at secondary level The following are the main objectives of teaching English at secondary level. 1. To develop knowledge and understanding of Grammar. 2. To develop abilities to make use of the grammar in own writing English. 3. To understand the meaning of
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Different Between Aims & Objective All businesses have aims they want to achieve. These are long-term plans‚ probably over the next three to five years. Businesses will probably want to focus on one or more of the following areas this includes: • Profit and Profit maximisation are privately owned businesses that aim to make profit‚ when some want to achieve maximum profit. • Survival is when a business is having a hard time making profit they will try and survive till a better time to come. • Break-even
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required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop‚ its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims‚ in doing so‚ I will compare its objectives and aims to other businesses. Business objectives are the stated‚ measurable targets of how to achieve business aims. For instance‚ we want to achieve sales of
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Behind the corporate objectives‚ which in themselves offer the main context for the marketing plan‚ will lie the "corporate mission‚" which in turn provides the context for these corporate objectives. In a sales-oriented organization‚ the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness
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Compare the aims and objectives of different businesses Scenario: In this task I am going to investigate the aims and objectives of different types of businesses. The businesses I have chosen are McDonalds and Oxfam. I am going to compare these aims and objectives by identifying the differences and similarities. Then see how they relate to their sector‚ the size of the business‚ the purpose of the business and its ownership. I am going to write a summary on a word document of what I have found
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M1. Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations. A stakeholder is anyone who is interested in the success of an organisation‚ and often the stakeholders have a large influence on the business’s aims and objectives. In this assignment I will be explaining why stakeholders would be interested in a company’s aims and objectives and why each stakeholder would be interested in my two chosen organisations joining together
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