low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide. Looking Back: Air Arabia came into existence
Premium Airline Low-cost carrier Southwest Airlines
Scenario – Project Overview You are employed as a Marketing Consultant for a company in the UAE to analyze its existing products and offerings. You then have to suggest changes to the company’s marketing strategies. Each group must select a unique sector (examples are provided in Appendix A). The company has asked you to investigate the current marketing situation‚ products or services and customer approaches through secondary and some primary data research if needed. Based on your research you
Premium Marketing
About Air Arabia LLC. Air Arabia LLC was established as a fully fledged commercial airline of the United Arab Emirates on 3rd February 2003 by an Ameeri decree issued by His Highness Dr. Sheikh Sultan Bin Mohamed Al Qassimi‚ the Ruler of Sharjah and Member of the Supreme Council of the UAE. The Air Arabia fleet consists of two modern A320 aircraft‚ flying directly to the following destinations: Bahrain‚ Egypt‚ Iran‚ Kuwait‚ Lebanon‚ Oman‚ Qatar‚ Sri Lanka and Syria. This year Air Arabia plans to
Premium United Arab Emirates
SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
Premium Airline Low-cost carrier
SWOT Analysis Strength 1. Wide customer base in diverse markets like merchant gases‚ tonnage gases‚ equipment & energy and electronics & performance materials. 2. Diversified geographic presence in more than 40 countries with an employee base of more than 40‚000. 3. Steady growth in revenue & operating profit 4. Increasing liquidity through growing demands and sustained expansion in diverse territories. 5. Strengthening operational performance by driving increased productivity to the bottom
Premium Middle East Employment Hurricane Katrina
Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry‚ figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly‚ the Middle East has shown the strongest
Premium Airline Low-cost carrier Southwest Airlines
Academic English for Business and Management Compare and contrast the ideas expressed in the two texts. To what extent do these texts show that national and cultural stereotypes are no longer a useful way of examining the human condition and economic activity? Choose an element in the texts which you find interesting and explain your reaction to it by giving examples from your own experience. Your full name: LIU CHENYE Student number: 200755816 Submission date: 29th July‚ 2013 Tutor’s name:
Premium Stereotype Human
BIJ 13‚1/2 SWOT analysis for Air China performance and its experience with quality A.M. Ahmed The European Centre for Total Quality Management‚ University of Bradford School of Management‚ Bradford‚ UK 160 M. Zairi e-TQM College‚ Dubai‚ UAE‚ and K.S. Almarri The European Centre for Total Quality Management‚ University of Bradford School of Management‚ Bradford‚ UK Abstract Purpose – To report on the lessons learned during the implementation of TQM principles in Air China as a response
Premium Airline Delta Air Lines Star Alliance
the selected country is Saudi Arabia. Saudi Arabia is one of the giants in the construction industry. It is one of the interesting country in the economy globally. First‚ an introduction of Saudi Arabia and its construction company will be discussed. Second‚ the paper will discuss the SWOT analysis of and the framework of porter five forces of competition. Further strong suggestion will be given in order to improve the business of construction industry in Saudi Arabia. Finally‚ there will be a conclusion
Premium Petroleum United States United Arab Emirates
SWOT analysis for Air China The airline industry has undergone significant restructuring in recent years.Airlines‚ formerly rivals in a highly regulated industry‚ have become opportunisticseekers of co-operation. In today’s world‚ mega-carriers and small airlines areworking together rather than competing with one another. Forms of co-operation include sub-contracting‚ code sharing‚ franchising and theformation of global marketing networks. Such alliances allow firms to focus on their respective
Premium Airline Avianca