1. How did AirAsia’s short-haul business build its competitive advantage? AirAsia introduced themself as the first LCC in SE Asia region‚ by providing no-frills‚ casual short-haul service without serving meal‚ mileage point‚ or lounge etc. Which attracts newcomer customers who sensitive in price. AirAsia’s competitive advantages are comprised of both Cost Leadership and Differentiation with clear market positioning and brand image. Start from Acquisition from Malaysian government‚ Tony Fernandes
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| |Strategic Management Course | |Strategic analysis of Air Astana Company | |
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Giants in Asia Stacy Robinson Introduction to International Marketing Individual Work – Week 9 March 15‚ 2013 Why do you think hypermarkets are more common in some countries than others? Hypermarkets are the combination of a department store and a grocery store. This model of a big-box store offers a large variety of products under one roof to the shoppers. Hypermarkets focus on high volume of sales meanwhile incorporating a low-margin. In order to accommodate that sort of business model
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low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide. Looking Back: Air Arabia came into existence
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1. Which internal and external factors have helped Reliance group to grow into its current position? Reliance group is an example of a well-managed company that has been able to take advantage of interior competitive advantage possibilities as well as exterior ones. On one hand‚ Reliance started out with Dhirubai Ambani by borrowing money from the Indian government‚ shifting towards textiles made out of synthetic plastic fibers and receiving benefits from government incentives and political
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Cambodia Music Cambodian Art music is highly influenced by ancient forms as well as Hindu forms. Religious dancing‚ many of which depict stories and ancient myths‚ are common. Some dances are accompanied by a pinpeat orchestra‚ which includes a ching (cymbal)‚ roneat (bamboo xylophone)‚ pai au(flute)‚ sralai (oboe)‚ chapey (bass banjo)‚ gong (bronze gong)‚ tro (fiddle)‚ and various kinds of drums. Each movement the dancer makes refers to a specific idea‚ including abstract concepts like today (pointing
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A marriage is an eternal union between a man and a woman that symbolizes a new beginning. As far as history dictates‚ marriages in Pakistan have been ruled by arranged marriages and marriages within families. As time progressed and culture evolved‚ love marriages and marriages outside the families started over taking the previously dominant culture. Our research talks about the different aspects of a generic Pakistani marriages such as‚ the brides makeup‚ wedding photography‚ bridal jewellery‚ wedding
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Background of the company Air Asia Berhad is the name of the company who brings the name of the country‚ Malaysia to be known throughout the world. Air Asia Berhad was known as the only Malaysian-based low cost airline and also holds the status of a pioneer of low-cost travel in Asia. Air Asia was first established during the year of 1993 where during that time‚ it is a bad time for aviation industry to survive‚ but it becomes miracle‚ when Air Asia managed to survived and become the leader in providing
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China Traditionally‚ the main distribution channel for insurance in China has been through agents. However‚ with the introduction of bancassurance this has changed. The bancassurance models followed in China are distribution and joint ventures. The effect of bancassurance in the first quarter of 2010‚ was an increase in total premium income to $26.91 billion‚ up 44% compared with the same period of 2009‚ this represents 8% higher compared to the overall insurance industry growth within the same
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weather here in Texas has completely changed from what you had seen last time. Last month I travelled to North Africa‚ Southwest Asia‚ and Central Asia. The life lived by the native people of that country if completely different from what we live. Let me give you a complete idea of that location. Firstly‚ as you know that North Africa‚ Southwest Asia‚ and Central Asia is located near the equator which makes it experience a tropical type of climate. The climate of that place has the major impact
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