challenges which AirAsia is facing right now are competitive environment due to industry rivalry and the need to create differentiation to gain competitive advantage among other low cost carriers. Based on SWOT analysis‚ we can see that the company has been using an extensive of IT systems in their value chains. It has gain strengths in operations by implementing YMS‚ CRS and ERP systems. Analysing with Porter 5 Force on external environment‚ we could see that the major threats are increasing competition
Premium Airline Low-cost carrier Customer relationship management
The External Environment: Opportunities‚ Threats‚ Competition‚ and Competitor Analysis The external environment affects a firm’s strategic actions. For the example‚ when Philip Morris International (PMI) joint venture with Swedish Match AB‚ PMI distribute smokeless tobacco in multiple global market. A firm’s external environment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco
Premium Competition Strategic management Petroleum
Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business
Premium Strategic management Competition SWOT analysis
Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me‚ it’s totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected‚ I get a recorded message that last 30 seconds which is not able to skip by pressing any number. After making the right way into speaking to a customer service representative‚ I was put on the line for more than
Premium Customer service English-language films
play a role‚ the vast majority of the highly successful business people I’ve met over the past 25 years do one thing in common – and they do it extraordinarily well. They monitor their business environment to predict future market trends. They analyse external forces‚ such as their competitive environment‚ economic conditions‚ technological possibilities‚ political and legal forces‚ changes in demographics‚ seasonal factors‚ as well as shifts in social behaviour”. Basically they engage their crystal
Premium Business Automotive industry Small business
SERVICES 04 COMPANY STRUCTURE 05 Organizational Structure 05 Corporate Culture 06 BUSINESS STRATEGY ANALYSIS 07 MISSION STATEMENT AND VALUE 07 COMPANY BACKGROUND 07 BUSINESS STRATEGY 07 ENVIRONMENTAL SCANNING 09 Micro-Environment 09 Macro-Environment 09 CONCLUSION 10 ANALYSIS OF THE IT DEPARTMENT 11 CURRENT IT IMPLEMENTATIONS 11 Yield Management System (YMS) 11 Computer Reservation System
Premium Low-cost carrier Airline
{text:bookmark-start} {text:bookmark-start} Background {text:bookmark-end} {text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based
Premium Airline Low-cost carrier
Contents Table of Content Background Information........................................................................................................... 2 Company Analysis.................................................................................................................. 2 I. Segmentation………………………………………………………………………………2 II. TOWS…………………………………………………………………………………….3 Marketing Challenge…………………………………………………………………………7 Recommendation……………………………………………………………………………..7 I. Tap into
Premium Airline Low-cost carrier
AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
Premium Low-cost carrier Airline Southwest Airlines
Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative
Premium American Eagle Outfitters Television Television program