Group 2 Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has
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globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ AirAsia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ AirAsia X‚ Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia Inc and AirAsia Japan ‚ AirAsia is set to take low-cost flying to an all new high with our belief‚ "Now Everyone Can Fly". (2005‚ AirAsia) Establishment
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determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness is quite important in this industry. Thus‚ to enter this industry not
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and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations Corporate Profile Five Year Financial Highlights Share Performance Chairman’s Statement Group Chief Executive Officer’s Report AirAsia’s Strategy for Success Route Network Safety Product Development
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Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in
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AKNOWLEDGEMENT First and foremost‚ I would like to express in depth gratitude to AirAsia Berhad for giving me an opportunity to become one of their team member. I am very glad and proud to be one of the team members in Ground Support Equipment Department. I would like to dedicate my most sincere gratitude to host supervisor Mr. Faisal Riza B. Adnan for opportunities given‚ unceasing patience‚ guidance‚ priceless knowledge and supports given to me during the internship. I would also like to express
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there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is archipelago will also contribute to the air transport. Example: between East and West Malaysia
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aircrafts; hence the switch to AirAsia is low. Furthermore‚ AirAsia places a bulky amount of order from Airbus in order to expand its routes internationally. Therefore‚ the authority of suppliers may weaken as Airbus’s profit may be influenced by Air Asia. Bargaining power of customer-High- Customers are the main factor which influences the industry to either make a loss or profit. Nowadays‚ customers are much more knowledgeable and comparative compared to previous. Thus‚ they are very sensitive
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International business environment ‚it has to face a number of competitions ‚challenges ‚changing environmental trends and options .To deal with these issues ‚SIA pursue a number of management strategies while maintaining it’s key resources and secret of success. This report will analyse the Singapore Airline’s corporate strategy ‚business environment ‚key resources‚key success factors and issues facing by the company. Airline Business environment in Asia-Pacific According to Asia Pacific Aviation
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Corporate Profile Air Asia X Berhad is a leading long-haul‚ low-cost airline‚ operating primarily in the Asia Pacific region. Based upon our breakthrough business model‚ we believe that we have the lowest unit cost base of any long-haul airline in the world‚ with Cost per Available-Seat Kilometer (CASK) of US¢3.51 and CASK (excluding fuel) of US¢2.40 for the year ended 2015. This enables us to offer fares that are targeted‚ on average‚ to be 30% to 50% lower than Full Service Carriers and to stimulate
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