AirAsia current issues The leading low fare airline in the Asia – AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand and Indonesia. To date‚ AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more
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Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years‚ AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online‚ Saturday 15th July 2006). Hence‚ the Malaysian government offers many incentives to AirAsia in term of landing rights‚ lowering passenger service charges‚ tax benefits and exemptions (Malaysian Industrial Development Finance
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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Title: Hatch Asia Time 2001 Summary: • Statement of Objectives To formulate a strategy that will help Hatch Asia attain its objective and will help them avoid the happening of the same crisis again • Central Problem The need to develop a strategy that will help them become a strong company while attaining its objectives. • S.W.O.T. Analysis Strengths It is a well funded business incubator for Asian high technology businesses The company have a wide scope of services and have a unique‚
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Ryan Air Case Study Strategic Management Names: Table of Contents Step 1: Identifying the positioning questions 1.1 Summary of the case pg. 2 1.2 Main Questions & Problems pg. 3 1.3 How was the strategy developed? pg. 3 Step 2: Gathering & analyzing the facts 2.1 Ryan Air Environment Analyses pg. 3 2.2 Ryan Air Strategic Capability Analyses pg. 5 2.4 Ryan Air Competitive Strategy & Business Model Analysis pg. 5 2.5 Ryan Air Stakeholder expectations & purposes Analysis
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Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging
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Internal Analysis and SWOT Analysis - Case Strategic Management MGT599 Dr. Carr Oduro November 17‚ 2013 Internal Analysis and SWOT Analysis - Case In the pass‚ the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today‚ Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands - Oreo‚ Nabisco‚ Kool-Aid‚ Maxwell House‚ Oscar Mayer‚ Velveeta‚ and numerous others. The industry to which
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Strategic Management Case study “Air Asia: Flying Low-Cost with High Hope” TengAmnuay Thanat 1. How did AirAsia’s short-‐haul business build its competitive advantage? LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower
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Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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products. - Keep the research firm as it is 50% of total revenue and was renowned for reliability for buyers and merchants for years. SWOT Strength: 1. Bizrate was renowned for online reliable sources on its original market research business. It also establish before any others in the same kind of business/industry. 2. The company has a huge customer analysis and database‚ which cover all categories. 3. It includes real-time customer feedback at the point-of-purchase Weakness: 1. The company
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