Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me‚ it’s totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected‚ I get a recorded message that last 30 seconds which is not able to skip by pressing any number. After making the right way into speaking to a customer service representative‚ I was put on the line for more than
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AirAsia Berhad: The Rise and Rise of Asian Aviation ______________________________________________________________________________ Contents AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2 AirAsia: A brief historical perspective ......................................................................................... 2 Company Growth Forecasts ......................................................................
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Subject: Identify‚ analyze and discuss Strategic issues for Costa according to the Resource based view (RBV) and its core competences. Because the past decades have witnessed the rise of ultra-competitive markets‚ companies have strived to find efficient ways to differentiate themselves from their competitors. Consequently‚ a growing interest was granted as to how firm resources should be managed in order to achieve temporary competitive advantage and even sustained competitive advantage.
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environment‚ Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers‚ AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia‚ low cost carrier‚ web design‚ business model‚ strategy Analyzing Air Asia in Business
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dreams. His business offices have no walls and he seeks ideas from his staff (Speaker Ideas‚ n.d.). c. Steady Branding Strategy. Tony Fernandes said it took him seven years to consciously and consistently build up the AirAsia brand name and logo as distinct and internationally known (Times Internet Limited.‚ 2014) . d. Efficient Marketing Strategy. Tony Fernandes invests in and excels in marketing. He said: “If you have a great product but no one knows about it‚ its history” (Flores‚ 2013). e. Use
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Environment and Planning A 2004‚ volume 36‚ pages 2227 ^ 2256 DOI:10.1068/a3759 Shared‚ competitive‚ and comparative advantages: a competence-based view of industrial-district competitiveness ¨ ¨ Cesar Camison Department of Business Administration and Marketing‚ Universitat Jaume I‚ Campus Riu Sec. ¨ 12071 Castellon‚ Spain; e-mail: camison@emp.uji.es Received 26 February 2004; in revised form 29 April 2004 Abstract. The author’s aim is to construct and validate empirically a theoretical
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CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia
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