Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P – Political * E – Economic * S – Social * T – Technological * E – Environmental * L – Legal Lets look at each of these macro-environmental factors in turn. All the external environmental factors (PESTEL factors) Political Factors These are all about how and to what
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Causes of Air Pollution Harm from air pollution was first exposed when fires were built in poorly ventilated caves. Since then pollution of the earth’s surface has dramatically increased. Lately‚ ecological pollution harms have been neighboring and slight because of our own planets ability to take in and clean minor quantities of pollutants. The industrialization of civilization‚ motorized vehicles being introduced‚ and the rapid growth of the population‚ is factors contributing toward the growing
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Macro-economic factors: There are a lot of macro environmental factors that affect Telfin performance though emphasize has been given on the important factors. Economic factors like current and anticipated economic growth‚ interest rate‚ inflation‚ cost of labor‚ disposable income and distribution of income etc collectively comprise economic environment. Current and projected economic conditions: In recent years Pakistan’s economic figures were indicating very impressive and promising consequences
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analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia.
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Although the tabacco industry is one of most successful economic operations‚ tabacco products are associated with the most deaths more than any other product (1). The consumption of tabacco leads to numerous fatal diseases such as lung cancer‚ heart disease‚ stroke‚ chronic respiratory disease‚ and other conditions and approximately 4.2 million Canadians are smokers as of 2015 (4). The consumption of tabacco also has an economic impact of $17 billion dollars in annual social costs including $4.4
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The Economic environment is a major consideration for any business. According to Kotler et al. (2010)‚ the economic environment is directly related to factors affecting consumer spending and buying patterns. Marketers need customers with buying power in order for any business to succeed. The most affluent group that have the highest income demand the highest quality products and services‚ they’re also willing to pay for it. However‚ due to the world economic slow-down and recession of 2007‚ has
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Disadvantages of Economic Factors of Recycling The environmental factors of recycling are wildly known but little is discussed of the economic factors‚ recycling does provide benefits and adds value to an economy. For example‚ in the United States of America‚ these benefits stem from the jobs‚ products manufactured and sales generated by the recycling industry. National recycling efforts are responsible for maintaining hundreds of thousands of the US every year. The Economic Factors of Recycling
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The Economics of The Clean Air Act Air is a part of all of our lives. Without clean air‚ nothing we know of can exist. The debate over clean air‚ it’s regulations‚ their teammates and opposition‚ and the economic factors coming into play into this ever-more recognizable problem is a widespread and ever more controversial one. Like a long countdown to eventual disaster‚ the pollution effecting our world has no doubt made increasingly more impact on our daily lives‚ and has increased the intensity
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The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company‚ but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting‚ fun-filled yet lucrative. In fact‚ they are merely two prestigious airlines in Malaysia‚ namely Air Asia and Malaysian Airlines ( MAS ). So which one will be a better choice to work for
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