Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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Darul Ehsan‚ Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations
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to the environment‚ and since it is not a renewable resource‚ it will eventually run out. One possible alternative is the air-powered car. Air powered cars runs on compressed air instead of gasoline. This car is powered by a two cylinder compressed engine. This engine can run either on compressed air alone or act as an IC engine. Compressed air is stored in glass or fiber tanks at a pressure of 4351 psi. [pic] Within the next two years‚ you could see the first air-powered
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determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness is quite important in this industry. Thus‚ to enter this industry not
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes ’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO‚ turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur
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Avira Version 2013 Release Information The First Release‚ moving Avira from System to User Security This release starts the transition toward a user centric view of the security. Until now‚ we always exclusively protected devices. Now we protect also user’s social networks and we emphasize the importance of the parental control for protecting the children from online dangers. Starting with this release‚ we will no longer have the year as part of the product name: e.g. Avira Antivirus Premium
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Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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over long periods of time. AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001‚ the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more
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