The micro and macro environment both have different factors. The Micro environmental factors include: organisations‚ suppliers‚ customer market‚ the intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge
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Organizational Structure 05 Corporate Culture 06 BUSINESS STRATEGY ANALYSIS 07 MISSION STATEMENT AND VALUE 07 COMPANY BACKGROUND 07 BUSINESS STRATEGY 07 ENVIRONMENTAL SCANNING 09 Micro-Environment 09 Macro-Environment 09 CONCLUSION 10 ANALYSIS OF THE IT DEPARTMENT 11 CURRENT IT IMPLEMENTATIONS 11 Yield Management System (YMS) 11 Computer Reservation System (CRS) 12 Enterprise Resource Planning System
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AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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1. STRATEGY IS KEY: a) What is the macro and industry environment in the South East Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a
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Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference. The first article is about interview of new Malaysia Airlines chief executive Azmil Zahruddin. “We are constantly monitoring our network and focusing on the religion that we feel will have high demand‚ and allow us to increase
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edu/leadership-management/strategy/ceo-view-tony-fernandes-of-airasia-2108 Ong‚ Y. (2014). Fernandes Quits F1‚ Joins Other Asian Tycoons With Troubled Racing‚ Soccer Club Histories. Retrieved from http://www.forbes.com/: http://www.forbes.com/profile/anthony-fernandes Papars. (n.d.). Air Travel. Retrieved from www.answers.yahoo.com: https://answers.yahoo.com/question/index?qid=20070608233854AAwM19u Speaker Ideas. (n.d.). Tony Fernandes. Retrieved from http://www.speakerideas.com: http://www.speakerideas.com/tony-fernandes Times Internet
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challenges which AirAsia is facing right now are competitive environment due to industry rivalry and the need to create differentiation to gain competitive advantage among other low cost carriers. Based on SWOT analysis‚ we can see that the company has been using an extensive of IT systems in their value chains. It has gain strengths in operations by implementing YMS‚ CRS and ERP systems. Analysing with Porter 5 Force on external environment‚ we could see that the major threats are increasing competition
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be achieved by maximizing passenger number per flight • MAS‚ under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost‚ USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04‚ MAS - $0.41‚ Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new aircraft
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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Question 1 Discuss the growing demand for logistics. (10m) The reason for the rapid growth of the logistics industry can be attributed to the fact that a majority of the companies dealing in logistics operations target clients of medium size instead of targeting the stalwarts of the logistics industry. Nowadays‚ the advance IT technologies had make the internet retail or online shopping is growing rapidly and this will be an increasing source of demand for both large and smaller logistics units
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