services and allows passengers‚ freights‚ and cargo to transfer through the air using aircrafts. A good example of low cost carrier is Rain Air. by capturing the intrnational press and clientele‚ they are successeding. More other airlines for example; Air Asia‚ the focus of the present sutdy‚ have set goals to reach through effective administration of assets and effective planning structure. For achieving those objectives‚ Air Asia has a mission and vision‚ advertisment stratigic‚ techonological concernes
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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also discuss the culture and management style of AirAsia and its ability to address to the challenges faced by the company. Furthermore‚ the report aims at highlighting the expansions of AirAsia with future expectations. Background of AirAsia Air Asia‚ an ailing‚ in debt‚ government owned airline was purchased by Tony Fernandes‚ a Malaysian Indian entrepreneur in 2001. Fernandes invested all his valuables and saving in purchasing this airline company that only possessed two Boeings and was deeply
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Entry strategy for Airasia Marketing Management Table of Contents Objectives………………………………………………………………………………………………………………….3 SWOT Analysis 4 PESTEL analysis 5 Market Segmentation and Target Market 6 Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near
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capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier (LCC) airline. Analysis The airline industry as a whole is quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus‚
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Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
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important for businesses to embrace the latest technology to conduct their business‚ whereby switching the traditional business models into a better model in terms of efficiency‚ productivity‚ profitability and competitiveness. This report intends to analysis how the technology of e-Commerce and revolution of m-Commerce impacts airlines industry in worldwide‚ especially low cost carrier. The report begins by examining the strength‚ weakness‚ opportunities and threats (SWOT) for AirAsia by using Porter’s
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Q1.Competitive Advantage Explain Competitive advantage Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example‚ Air Asia install kiosks to speed up check-in. With those innovations‚ it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and
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Information management of Air Asia Air Asia adopted information technologies strategically to integrate the operations and coordinate all the business and management functions. There are respectively 3 information management system used by Air Asia. Air Asia has implemented all the three systems in their marketing‚sales activity and as well as in their operating chain. (1) Yield Management System (YMS) • YMS has aided AirAsia to increase the revenue by offering higher discounts‚ more frequently
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