industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires
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Bus 162 Team 4: Beyond Tokyo: Disney’s Expansion in Asia 1. What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe? Answer: With its large population‚ and relatively low number of theme parks‚ Asia is a tremendously attractive location for Disney. Already‚ the company has been successful in Tokyo. While its park in Hong Kong has been less profitable‚ the company believes that further expansion into the region is worthwhile. However‚ the company
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Strategic Management Case study “Air Asia: Flying Low-Cost with High Hope” TengAmnuay Thanat 1. How did AirAsia’s short-‐haul business build its competitive advantage? LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower
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Organisations and Environment Analysis of the External Environment The dimension of the external environment which interests me the most is the economic dimension. Economics can be described as the social science that deals with the production‚ allocation and distribution of scare resources in order to please the unlimited wants and needs that individuals boast. Economics is also research into aspects such as interest rates‚ inflation‚ gross national product and unemployment in order to
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PIB Case Discussion Google in Asia 1.What resources and capabilities does Naver have that Google does not? - Those two companies have same purpose and function. But in detail‚ Google didn’t catch up Koreans mind. Google prefer simple design with fast searching system for people whose don’t have fast internet or fast internet devices. But in Korean market‚ almost every houses are using super fast internet with chip price. And even countryside
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EXTERNAL General Environment Analysis The general environment is composed of dimensions in the broader society that influence an industry and the firms within it. For Nike is extremely valuable to analyze general environment factors that affect that affect us because through that we be able to find solutions to those problems. General environment is described as all the conditions outside the organization and the industry that form a background context for the managerial decision making. This
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1- What cultural challenges are posed by Disney’s expansion into Asia? How are these different from those in Europe? With its large population‚ and low number of theme parks‚ Asia is an attractive location for Disney. Already‚ the company has been successful in Tokyo. While its park in Hong Kong has been less profitable‚ the company believes that further expansion into the region is worthwhile. However‚ the company faces a number of cultural challenges that must be overcome. Certainly
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aircrafts; hence the switch to AirAsia is low. Furthermore‚ AirAsia places a bulky amount of order from Airbus in order to expand its routes internationally. Therefore‚ the authority of suppliers may weaken as Airbus’s profit may be influenced by Air Asia. Bargaining power of customer-High- Customers are the main factor which influences the industry to either make a loss or profit. Nowadays‚ customers are much more knowledgeable and comparative compared to previous. Thus‚ they are very sensitive
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............................................................................. 3 II. External Analysis.................................................................................................................................. 5 2.1. Porter’s five forces ........................................................................................................................ 5 2.2. PESTLE Analysis .............................................................................................
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CHAPTER TWO EXTERNAL ENVIRONMENT ANALYSIS At the end of this chapter‚ the student should be able to: 1. Understand the processes for an environmentally conscious organization. 2. Know the importance of SWOT analysis in analyzing both external and internal environment. 3. Understand the different segments of the external environment known as the general environment. 4. To find out how the strength of the company’s competitive forces are congruent with the industry’s through the five-forces
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