Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
Premium Vietnam Southeast Asia French Indochina
Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
Premium Low-cost carrier Airline Strategic management
Assignment no-3 Basics of Marketing 2013159_106_3 Analyzing Macro Environment on Automobile Sector The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding
Premium Marketing Automotive industry Automobile
External Analysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011‚ 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porter’s Five Forces. However it is worth mentioning that
Premium Porter five forces analysis Strategic management Food
changeable marketing environment (Lovelock‚ 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications‚ so the business also may lose if it does not adapt to external and internal changes (Sowell‚ 2011). Sargeant and Jay (2004) stated SWOT analysis contains specific indicators as to the key determinants of success in the company whereas most authors defined the marketing environment comprising microenvironment
Premium Hamburger Fast food Fast food restaurant
“The financial services industry is complicated‚ just like airlines‚ and we are reaching a market that they generally missed and we are utilizing AirAsia’s customer base‚ which is huge.” The 48-year-old is targeting emerging wealth in Southeast Asia where an increasing number of its 598 million inhabitants can afford to travel and buy consumer goods such as mobile phones for the first time. Fernandes will relocate to Jakarta this month to focus on regional growth. He will also step down as
Premium Tune Ventures Chief executive officer
Introduction The following report evaluates the marketing environment for the coffeehouse business‚ specifically Starbucks. The report will cover a brief background of the company and reasons to why Starbucks has been selected as a center group to display a marketing report. A macro environmental study will demonstrate important possible threats and opportunities for Starbucks. It will also look into further segmentation research‚ characteristics‚ views and behaviors within the consumer groups
Premium Coffee
Environment: South and Southeast Asia Hopefully you are studying this lesson before lunch. Imagine a place where the only water there is to drink comes from a nearby river. You become thirsty so you head down there with a pail. When you arrive‚ there are two things that catch your eye. Upstream‚ a woman is washing her family’s clothes along the same shoreline. She is using a kind of soap made from animal fat. Between the two of you‚ there are several cows standing around in the water‚ drinking.
Premium Pollution Overpopulation Environmentalism
21.69 bn in the previous year. Standalone EBITDA impacted by 6.6% to Rs.30.92 bn in FY08 from Rs 33.12 bn in FY07; EBITDA margin stood at 10.76% in FY08 as compared to 12.06% in the previous financial year. Following are the main macro environmental factors from FY08 that had direct bearing on the company’s revenue and profitability figures: GDP Growth Encouraged by the continuing thrust in investments which grew by 31.6%‚ the GDP growth in the third quarter of fiscal 2008 came in at 8
Premium Inflation Monetary policy
Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
Premium Marketing Sales Customer service