"Air asia marketing audit" Essays and Research Papers

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    Asia Pacific Region

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    03/10/2012 Evolution de cette zone pacifique‚ dès origines jusqu’à la 2ème Guerre Mondiale. Pacific region : APEC‚ Asia‚ Australia‚ New Zealand‚ Aborigines‚ surf‚ beaches‚ kangaroos‚ Islands‚ Hawaii (-> Pearl Harbor)‚ biggest ocean in the world. Pacific (zone‚ area) ocean‚ Asia pacific‚ pacific rim countries. Origin of the name ‘Pacific’: 1521 Magellan coined the word‚ he thought the ocean was calm that came as a mistake. Ancient maps: Pacific Ocean/ south sea Bougainville‚ la Perouse‚

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    Strategic Audit of Telenor

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    Telenor Strategic Audit Contents 1. 2. 3. Introduction .................................................................................................................................... 4 Historical Perspective of Telenor .................................................................................................... 4 Internal Analysis .............................................................................................................................. 4 3.1 3.2 3.3 4. Vision Analysis

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    changing tastes and preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself customisation product where the customers get to pick and choose what they would like. Maximising customer service The most important aspect of the marketing objectives. Customer services is responding to the

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    Asia Pacific Breweries

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    International Business Environment Project GROUP PROJECT: ASIA PACIFIC BREWERIES LIMITED (APBL) Prepared by G&T Consultancy (TZ02): Benjamin Jethro Neo Czaraim Suganob Carreon Michelle Oh Hui Ling Ratchadakorn Wongphothiphan Valerie Ng Shi Min Yap Yi Jun Prepared for: Ms. Ng Lay Khim‚ Linda Date of Submission: 18th July 2012 TABLE OF CONTENTS 1. Company and Industry Background ------------------------------------------------- 1 2. Strengths & Weaknesses

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    Cultural Audit - Nike

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    Nike’s Cultural Audit Today a shoe is more than something to protect and keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both

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    Solving Contagion in Asia

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    SOLVING CONTAGION IN ASIA Prior to the onset of the Asian financial crisis‚ several Asian countries had been trying to attract short-term capital money from abroad to finance their growing domestic credit demand. Asian governments were reluctant to devalue their currencies in the fear that investors would lose confidence in their financial institutions. As a result‚ their financial system was highly vulnerable‚ and there was a massive outflow of short-term capital once speculators attacked.

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    Strategic Audit

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    Tammy Adams March 28‚ 2011 MAR Professor C. Dix Strategic Audit of Crowley Maritime Corporation Crowley Maritime Corporation is a U.S. owned and operated marine solutions‚ transportation and logistics company providing services in domestic and global markets through six operating lines of business: Latin America liner services; logistics; marine contract solutions; deep sea petroleum transportation; Puerto Rico/Caribbean liner services and petroleum transportation‚ distribution

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    Sealed Air

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    Sealed Air Corporation’s best interest to introduce an uncoated bubble product in the packaging market. The company was built on pioneering and innovation‚ therefore replicating a competitor’s existing product runs contrary to the firm’s philosophy. Financially‚ the opportunity is small relative to global packaging sales‚ and the contribution margin in the uncoated product line will put pressure on the company-wide gross margin. Sealed Air Corporation With its product‚ AirCap‚ Sealed Air has positioned

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    Air Pollution

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    Air pollution in India is a serious issue with the major sources being fuelwood and biomass burning‚ fuel adulteration‚ vehicle emission and traffic congestion.[1][2] India has a low per capita emissions of greenhouse gases but the country as a whole is the third largest after China and the United States.[3] A 2013 study on non-smokers has found that Indians have 30% lower lung function compared to Europeans.[4] The Air (Prevention and Control of Pollution) Act was passed in 1981 to regulate air

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    Entrepreneurial Audit

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    Bibliography Textbooks and literature 1) Corporate Entrepreneurship and Innovation‚ Entrepreneurial Development within Organisations‚ Second Edition‚ Thompson Southwestern‚ M. Morris‚ D. Kuratko‚ and J. Govin. 2) Crafting and Executing Strategy‚ South African Edition. Text‚ Reading‚ and Cases. J. Hough‚ A. Thompson‚ A. Strickland‚ and J. Gamble McGraw Hill 3) Strategic Management of Technological Innovation Second Edition‚ 2008

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