Group 2 Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has
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costs. Consumer confidence dwindled‚ causing a drop in up to 70 percent in global airline load and a 25 percent drop in air traffic (Travel Research Ltd‚ 2001). This
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Darul Ehsan‚ Malaysia Tel : (603) 78809318 Fax : (603) 78806318 E-mail : investorrelations@airasia.com Website : www.airasia.com CONTENTS AirAsia Berhad | annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations
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Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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segmentation‚ targeting and positioning. b) Demonstrate an understanding of the inter-related processes of segmentation‚ targeting and positioning c) Relate STP theory to real life marketing situations ************************************************************************************ RECOMMENDED READING: Cavallaro‚ M.‚ (2008) Marketing to Men‚ Restaurant Business Available on: http://web.ebscohost.com/bsi/pdf?vid=18&hid=4&sid=220e1719-185e-4553-90e6-6f295e67020e%40sessionmgr2 Manning
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there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is archipelago will also contribute to the air transport. Example: between East and West Malaysia
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes ’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO‚ turned the company around‚ producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur
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STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
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final volume of the gas. [2] 5. How many liters of product at 950 mmHg and O°C is produced by the burning of three liters of acetylene (C2H2) at 5 atm and 20°C? [2] 6. What is the mass of 15 liters of chlorine gas at STP? [2] 7. Write the balanced equation for each a. Nitrogen and oxygen react in cylinders of car engines to form nitrogen monoxide. [1] b. Nitrogen monoxide is a primary pollutant. After it escapes into the atmosphere
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