"Air asia marketing stp" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Satisfactory Essays

    Air Asia Facts

    • 709 Words
    • 3 Pages

    further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger

    Premium Low-cost carrier Airline

    • 709 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Report on Air Asia

    • 1802 Words
    • 8 Pages

    Links: below). Air Asia is currently the largest and the most successful budget airline in the whole of Southeast Asia‚ pioneered by Malaysian entrepreneur Tony Fernandes. He privately bought Air Asia‚ then an ailing government-linked airline and turned it around as a no-frills budget airline until it was profitable and publicly listed. Possibly the only

    Premium Kuala Lumpur International Airport Kuala Lumpur

    • 1802 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Air Asia History

    • 710 Words
    • 3 Pages

    Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget

    Premium Southeast Asia Kuala Lumpur Tony Fernandes

    • 710 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Air Asia assignment

    • 796 Words
    • 3 Pages

    high efficiency in every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’‚ Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously

    Premium Low-cost carrier Airline Southwest Airlines

    • 796 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Air Asia: Introduction

    • 1010 Words
    • 5 Pages

    to passenger traffic. Further strengthening its ASEAN network‚ the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate‚ which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes‚ Dato’ Pahamin Ab. Rajab‚ Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for

    Premium Low-cost carrier Airline

    • 1010 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Pest of Air Asia

    • 651 Words
    • 3 Pages

    POLITICAL ASPECTS • Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. • Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party‚ but with a cloud of allegations. • Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkok’s main airports. • ASEAN nations have been pushing Indonesia to scrap its Rp.1 million ‘Fiscal’ charge to all Indonesian citizens and

    Premium Singapore Southeast Asia Indonesia

    • 651 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia Structure

    • 1692 Words
    • 7 Pages

    November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First‚ High Aircraft Utilisation‚ Low Fare‚

    Premium Airline Low-cost carrier Southwest Airlines

    • 1692 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Air Asia Background

    • 402 Words
    • 2 Pages

    ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5 Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information‚ the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring

    Premium Management

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find‚ select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction

    Premium Low-cost carrier Airline

    • 2004 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia: SWOT Analysis

    • 3190 Words
    • 11 Pages

    Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia

    Premium Airline Low-cost carrier

    • 3190 Words
    • 11 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 10 50