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    ____________________________________________________________ ____ Completed By Woo Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the

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    Air Asia Marketing Plan

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    Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER’s 5 Forces Model Analysis 12 3.2.1 Threats of New Entrants 12-13 3.2.2 Threats of Substitute 13-14 3.2.3 Bargaining Power of Buyers 14-15 3.2.4 Bargaining Power of Supplier 15 3.2.5 Competitive Rivalry 16 4.0 SWOT

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    Porter's Five Forces

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    Assignment 1 Describe Porter’s FiveForce model and how it is helpful when developing one’s international strategy. Do you see any limitation to Porter’s modeling techniques? Michael Porter ’s Five-Force model‚ as described and illustrated in “Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)”‚ goes beyond the traditional industry competitive analysis that would just compare Rivals‚ both current and potential‚ to include Suppliers and Buyers and also Product or Service

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    Porter's Five Forces

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    The five competitive forces that shape strategy Introduction The five competitve forces that shape strategy also know as Porter’s five forces was first pubilshed in 1979 in the Harvard Business Review by a young associate professor at the Harvard Business School‚ Michael E. Porter. This article started a revolution in the strategy field and has since than shaped a generation of academic research and business practise. Throughout the last thirty years Porter’s Five Forces Analysis has been the

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    Porter’s Five Forces

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    Porter’s Five Forces A competitive strategy must meet the opportunities and threats inherent in the external environment; it should be based on an understanding of industry and economic change. Porter identifies five forces that shape every industry and which determine the intensity and direction of competition and therefore the profitability of an industry. The objective of strategic planning is to modify these competitive forces such that the organization’s position is improved. Management

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    Porter’s Five Forces

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    Porter’s Five Forces Porter’s Five Forces is a framework for business strategy development and industry analysis formed by Michael E. Porter of Harvard Business School in 1979. Since then Porter’s Five Forces has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s Five Forces draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. We can

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    Poter's Five Forces

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    Porter “Strive for competitive advantage and the forces that affect it.” Strategic Management Dr. Cassell By: Ashleigh Bender Table of Contents: I .) Executive Summary pg. II.) Porters Five Forces Defined pg. • Supplier Power pg. • Buyer Power pg. • Threats of New Entrants pg. • Substitutes Products pg. • Degree of Rivalry pg. III.) Advantage and Disadvantage of Porter’s Five Forces Model pg. IV.) Application of Porter’s

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    Bacardi and Air Force

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    state of California. The Air Force took her jet away from her. It’s about time taxpayers won a battle for once with an overzealous politician spending our money like a drunken sailor. As verified by Snopes‚ the real reason that Nancy Pelosi is considering retiring is that they took her jet away. Really! As a result of a Judicial Watch filing under the Freedom of Information Act‚ the USAF released documents detailing House Speaker Pelosi’s use of United States Air Force aircraft between March 2009

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    Porter's Five Forces

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    Porter’s 5 forces summary According to Porter‚ in order to achieve competitive advantage over its competitors‚ analysis of current industry structure is vital because the structure of an industry determines the nature of the competition and the form that a sustainable competitive advantage takes and the industry structure is determined by the five competitive forces; the treat of substitute‚ the treat of entry‚ bargaining power of buyer‚ and bargaining power of supplier and the intensive of rivalry

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    Five Forces Model

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    The Five Forces Model (developed by Dr. Michael Porter of Harvard University) serves as a framework for examining competition that transcends industries‚ particular technologies‚ or management approaches. The underlying fundamentals of competition go beyond the specific ways individual companies go about competing (i.e. StrengthsWeaknesses-Opportunities-Threats (SWOT) analysis; the 4P’s of marketing: product‚ price‚ place‚ promotion). The underpinning of this framework is the

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