Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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The two companies that have undergone similar‚ and fairly substantial‚ changes in recent years are Wal-Mart and General Motors (GM). Both are established publicly traded companies that are typically considered blue chip stocks. However‚ both have made the major decision in recent years to undergo corporate restructuring. In 2009‚ an organizational change was announced by Wal-Mart. It was the restructuring of Wal-Mart’s global sourcing team to leverage the scale of its global merchandising operations
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Today’s business environment requires organizations to undergo change almost on a daily basis in order to remain competitive. These changes are typically unplanned and gradual. The content or what to change that I identified in my personal case is the shipping method for service parts that are exported to Europe. This particular type of change is referred to as an evolutionary change which is an ongoing‚ evolving process. The process of changing the shipping method for export service parts is with
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Causes of Organizational Change This is a time of unprecedented change in our society. The changes one experiences are happening at faster and faster rates. As examples‚ the telephone‚ radio‚ TV‚ and microwave weren’t even in use decades ago‚ and today these gadgets are commonplace‚ along with the computer‚ Internet‚ and fax machine. In just a few months‚ the technology that an organization uses on an everyday basis may be outdated and replaced. That means an organization needs to be responsive to
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Organizational Change Organizational Change If you are a business leader today there is one thing that constantly runs through your mind‚ “How can we continue to succeed and grow.” In today’s society it has become harder and harder to accomplish such a task. The world is ever changing and it does so in a pace that is far more rapid than that of 20 years ago. Business leaders know that change is inevitable‚ but where the problem lies is how to manage the change in a way that will allow for continued
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Chrysler’s right organizational structure: Chrysler Group LLC is an American multinational that produces car‚ and its headquarters is situated in Auburn Hills‚ Michigan. Chrysler was first organized as the Chrysler Corporation in 1925. In 2009‚ Chrysler announced the merger between Fiat and itself. The change in the management and in the leadership implies need of improvement in the management sector. Managers and supervisors’ function are the most crucial considering the situation. It hence implies
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Introduction Organizational structures developed from the ancient times of hunters and collectors in tribal organizations through highly royal and clerical power structures to industrial structures and today ’s post-industrial structures. The typical hierarchical arrangement for lines of authorities‚ communications‚ rights and duties of an organization. Organizational structure determines how the roles‚ power and responsibilities are assigned‚ controlled‚ and coordinated‚ and how information flows
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Organizational Change Organizational transformation is required with major business change initiative and it impacts most of the organization. It fundamentally changes the structures and ways of doing business. Since it is large in scope‚ it is difficult to accomplish. The success of the business initiative is dependent on the success of the organization transformation. For the organization transformation to occur a change process must be utilized. The change process insures that there is acceptance
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Ethics in Organizational Change University of Phoenix MGT/246 August 12‚ 2013 Ethics in Organizational Change According to Dictionary.com‚ ethics is defined as the rules of conduct recognized in respect to a particular class of human actions or a particular group‚ culture‚ etc or usually ethics is used with a singular verb that describes the branch of philosophy dealing with values relating to human conduct‚ with respect to the rightness and
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as well as political and social organizations. Now fast forward four-and-a-half thousand years. The date is 1500 AD. Many monumental developments and changes have occurred. As time passes by‚ many changes occur throughout the world. In Southwest Asia and Asia‚ many changes and continuities in society and life occurred. An important change was that of gender affairs. Near the foundations of civilization‚ most societies were patriarchal‚ having the man of the household control all his property
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