Table of Contents 1.Introduction 2.Substitute products 3.Bargaining power of customers 4.Bargaining power of suppliers 5.Entrance barriers 6.Usefulness of the Five forces 7.Limitations of the five forces Model 8.Porter in the airline industry/Ryanair Introduction The model of the Five Competitive Forces was developed by Michael Porter in his book Competitive Strategy: "Techniques for Analyzing Industries and Competitors" in 1980. Since that time it has become an important instrument for
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Information management of Air Asia Air Asia adopted information technologies strategically to integrate the operations and coordinate all the business and management functions. There are respectively 3 information management system used by Air Asia. Air Asia has implemented all the three systems in their marketing‚sales activity and as well as in their operating chain. (1) Yield Management System (YMS) • YMS has aided AirAsia to increase the revenue by offering higher discounts‚ more frequently
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motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The
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Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth‚ 1996. On 2nd December 2001‚ the vigorously obligated carrier was obtained by Tony Fernandes‚ proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally
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The Air Force directed by Howard Hawks in 1943. It talks about a group of soldiers defeated the Japanese’s soldiers by their courage‚ confident‚ as well as the team spirit. “The U.S. government called directly upon the Hollywood establishment to make films supporting the was effort (Thompson).” During the period of the Second World War from 1930 to 1945‚ the film became a unique method to propagandize the war‚ stimulate warriors‚ as well as record history. Like the film of the Triumph of the will
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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Structures and Air Force Recruiting Service The Unites States Air Force is one of the nation’s largest organizations. It employs a divisional organization under one command which is composed of three mid-level management recruiting groups and 24 front-line recruiting squadrons employing more than 1‚500 personnel to promote its mission: “… to recruit quality airmen from a cross-section of America responsive to the ever-changing needs of the Air Force” (U.S. Air Force‚ 2008).
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Air Asia Berhad Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya‚ Selangor
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quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus‚ possessing capabilities necessary for success. AirAsia’s tangible resources‚ including its fleet and hubs‚ enhance the company’s low cost capabilities
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2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization‚ its work systems‚ its people‚ and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS)‚
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