Strategic Management Case study “Air Asia: Flying Low-Cost with High Hope” TengAmnuay Thanat 1. How did AirAsia’s short-‐haul business build its competitive advantage? LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower
Premium Low-cost carrier
aircrafts; hence the switch to AirAsia is low. Furthermore‚ AirAsia places a bulky amount of order from Airbus in order to expand its routes internationally. Therefore‚ the authority of suppliers may weaken as Airbus’s profit may be influenced by Air Asia. Bargaining power of customer-High- Customers are the main factor which influences the industry to either make a loss or profit. Nowadays‚ customers are much more knowledgeable and comparative compared to previous. Thus‚ they are very sensitive
Premium Airline Southwest Airlines Strategic management
INTRODUCTION TO THE TOPIC: Primary research is any type of research that we go out and collect ourselves. Examples include surveys‚ interviews and observations. In other words information that has been collected at first hand is called primary research. It involves measurement of some sort‚ whether by taking readings off instruments‚ sketching‚ counting‚ or conducting interviews. Conducting primary research is a useful skill to acquire as it can greatly supplement our research in secondary
Premium Interview Research
LOUIS VUITTON MOËT HENNESSY: EXPANDING BRAND DOMINANCE IN ASIA Bibliography: Pan‚ Yingang Asia Case Research Centre (University of Hong Kong) October 14th‚ 2004 Louis Vuitton Moët Hennessy Group‚ the world leader on the market of luxury products‚ was created in 1987 and resulted from the merger of Louis Vuitton (an upscale luggage company) and Moët Hennessy (pppsdcnmzxan upscale producer of champagne and cognac). Since its creation‚ LVMH has made changes to its structure and in 1997 LVMH started
Premium LVMH Luxury good Gucci
Pivot to Asia is the shift of focus of United States of America from Europe and Middle East to Asia. The rise of China as a superpower‚ the growing influence of Australia‚ India‚ Korea‚ and the ASEAN members on global economic growth and the U.S.’s feeling that they have left out Asia are the three reasons why this was implemented. Also‚ it has the mean to strengthen ties with allies China‚ including Burma‚ India‚ Korea‚ Japan‚ Philippines and Vietnam (Sung-joo‚ 2012). It is a positive development
Free United States Philippines Pacific Ocean
Asia has experienced decades of peace and stability with many experts providing competing views as to whether this stability will continue or would it be just the ‘calm before the storm’ as depicted by some experts foreseeing inevitable use of force by Asian states to achieve its respective political means. I intend to provide a brief summary on the argument made by Alagappa in the chapter ‘Introduction: Predictability and Stability Despite Challenges’ of his book ‘Asian Security Order: Instrumental
Premium South Korea Japan Asia
Name: Patrick Smith Period: 6th Date: 1/ 29/ 13 CHANGE AND CONTINUITY ESSAY PACKET UNDERSTANDING WORDS This essay asks students to access how larger global issues and themes such as gender‚ trade‚ technology‚ and environment have changed and remained the same. If any one essay will give students difficulties‚ it is likely that this essay will. Students will not only have to identify areas of change‚ but also areas of continuity across
Premium Asia South Asia Islam
Assignment 2 - Designing a teaching sequence for a unit of work Due Date: Friday 25th May‚ 2012 (ALSO add Assignment 3A‚ Science activity Presentation‚ make a pdf file of both assignments and submit one combined file through online submission) Weight: 50% Length: 2000 words Learning outcomes and NSWIT standards addressed by this assignment: Learning Outcomes Assessed: 1‚ 2‚ 3‚ 4‚ 5‚ 7 Standards: 1.1.1‚ 1.1.2‚ 1.1.3‚ 3.1.1‚ 3.1.2‚ 3.1.3‚ 3.1.4‚ 3.1.5‚ 3.1.6‚ 4.1.5‚ 5.1.7. Assessment
Premium Assessment Evaluation Activity
industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires
Premium Airline
South Asia‚ which consists of the nations of Bangladesh‚ Bhutan‚ India‚ Maldives‚ Nepal‚ Pakistan‚ and Sri Lanka‚ is ethnically diverse‚ with more than 2‚000 ethnic entities with populations ranging from hundreds of millions to small tribal groups. South Asia has been invaded and settled by many ethnic groups over the centuries - including various Dravidian‚ Indo-Aryan and Iranian groups - and amalgamation of Dravidian‚ Indo-Aryan and native societies has produced composite cultures with many common
Premium South Asia India