"Air asia resources capabilities and competencies" Essays and Research Papers

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    HUMAN RESOURCE MANAGEMENT COMPETENCY CRITERIA HR PLANNING AND ACQUISITION | Competence Level | | A | B | C | D | Recruitment‚ Selection and Placement | Proficient in Behavioral interview and assessment‚ test and interview interpretation‚ sourcing and selection methods Able to define job specification and selection criteria | Has thorough knowledge of sourcing and selection processes; recruitment of key technical and managerial people; selection of seasoned and experience candidates

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    Air Asia X Berhad Case Study

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    Corporate Profile Air Asia X Berhad is a leading long-haul‚ low-cost airline‚ operating primarily in the Asia Pacific region. Based upon our breakthrough business model‚ we believe that we have the lowest unit cost base of any long-haul airline in the world‚ with Cost per Available-Seat Kilometer (CASK) of US¢3.51 and CASK (excluding fuel) of US¢2.40 for the year ended 2015. This enables us to offer fares that are targeted‚ on average‚ to be 30% to 50% lower than Full Service Carriers and to stimulate

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    Air Defense Artillery in Afghanistan: C-RAM Capabilities Although the United States Military is currently at war with Afghanistan. Located south of Asia and east of Iran‚ Afghanistan is home to many people of the Pashtun and Sunni Muslim culture. “The current campaign in Afghanistan has lasted for over nine years and the Taliban has grown into a formidable insurgency”‚ (Cultural awareness and counterinsurgency in Afghanistan Charles R. Lister‚ Mar 11 2011). This essay will discuss Afghanistan

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    Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence

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    The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company‚ but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting‚ fun-filled yet lucrative. In fact‚ they are merely two prestigious airlines in Malaysia‚ namely Air Asia and Malaysian Airlines ( MAS ). So which one will be a better choice to work for

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    and reduced staff More seats per aircraft Single type fleet minimize maintenance fee Brand name Weakness Service resource is limited by lower costs Non-central location of secondary airports Brand is vital for market position and developing it is always a challenge Heavy reliance on outsourcing New entrants to provide the price-sensitive services Limited human resources Government interference Regulation on airport Opportunities Long haul flight Differentiation from traditional LCC

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    Dynamic Capabilities

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    1a) Dynamic capabilities are abilities which enable the organisation to renew and recreate its strategic capabilities to meet the needs of the changing environment. It is the capacity of an organisation to change which enables them to adapt more readily. Sustainable competitive advantage relies on resourcescompetencies and capabilities evolving with the dynamics of the industry. Sustainable competitive advantage is achieved when an organisation’s capabilities are of value to customers‚ unique

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    analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia.

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    References: Barney‚ J. (2004). Firm resources and Sustained Competitive Advantage. Strategy: Process Content Context: an international perspective‚ de Wit & Meyer ‚ 285-292. Chui‚ M. (2011‚ November). Mckinsey & Company. Retrieved June 10‚ 2014‚ from Inside P&G ’s Digital Revolution: http://www

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    Strategic Capability

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    “An internal capacity for leveraging resources and competences is a prerequisite for creating competitive advantage. Discuss‚ with references to theory and real world organization of your choice”. Strategic management is a multi faced and vast area of study with many theorists presenting differing views as to what is crucial to the successful formulation of strategy. This essay will present an explanation of the internal capacity of leveraging resources and competences and show how they are creating

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