high efficiency in every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’‚ Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously
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to passenger traffic. Further strengthening its ASEAN network‚ the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate‚ which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes‚ Dato’ Pahamin Ab. Rajab‚ Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for
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POLITICAL ASPECTS • Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. • Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party‚ but with a cloud of allegations. • Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkok’s main airports. • ASEAN nations have been pushing Indonesia to scrap its Rp.1 million ‘Fiscal’ charge to all Indonesian citizens and
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UNDERSTANDING STRATEGIC MANAGEMENT CHAPTER 2: The General Environment The external environment facing the organization consists of both: a. A general environment‚ often referred to as the macro-environment because changes that occur here will have an effect that transcends firms and specific industries. b. A competitive environment‚ consists of the industry and markets in which an organization competes. In order to scan and monitor their environment‚ firms require tools of analysis that will
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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The forces within the general environment‚ including politico legal‚ economic‚ technological‚ socio cultural and international forces‚ have a broad general impact on the organization. Although these forces do not always have a direct influence on the organization’s daily activities‚ they are important for several reasons. First‚ forces in the general environment can evolve into significant trends with far-reaching effects. A good example is the increasing interest in protecting natural resources
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It were also recognized as ‘Asia’s Leading Airline’ and the ‘Best Airline in SoutheastAsia’( Malaysian Airline System Berhad‚ 2011). MASkargo meanwhile was recognized as the ‘Best Air CargoCarrier in Asia’ at the 2009 while Malaysian Aerospace Engineering(MAE)‚ Repair and Overhaul (MRO) arm wasawarded the ‘2009 Best Asia-Pacific Airline MRO Operation’by two leading magazines in the industry( Malaysian Airlines System Berhad‚2010). Furthermore‚ Fireflywas recognized as the Best Value Airline of The
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ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5 Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information‚ the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring
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Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia‚ Thailand and Indonesia. Today if we look at their
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AirAsia spearheaded ease airfares in Asia and is presently as of now the biggest low toll‚ no nonsense aircraft in Asia. It is too one of the biggest aircrafts in all of Asia regarding travellers conveyed. AirAsia has moreover been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is as of now situated in the Low Cost Carrier Terminal
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