Assistance One of the major factors that assist in the growth of AirAsia would be the continuous support and assistance of the Malaysian government. Over the years‚ AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online‚ Saturday 15th July 2006). Hence‚ the Malaysian government offers many incentives to AirAsia in term of landing rights‚ lowering passenger service charges‚ tax benefits and exemptions (Malaysian Industrial Development Finance
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Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
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Retrieved from http://www.travelweeklyweb.com/book-airasia-by-sms/2469 CII KPMG Indian Aviation Report (2012). KPMG Aviation Report. http://www.kpmg.com/IN/en/Press%20Release/Press-Release-Indian-Aviation-Report.pdf Air Asia India (2014). Wikipedia. http://en.wikipedia.org/wiki/AirAsia_India Air Asia announces two new routes (September 11‚ 2014). Business Standard. http://www.business-standard.com/article/companies/airasia-india-announces-two-new-routes-plans-to-add-5-more-aircrafts-before-november-114072401124_1
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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quite competitive with multiple players and various elements effecting the industry environment. AirAsia has developed a specific set of resources and core competencies that it has exploited in order to become the leading short-haul LCC in South East Asia. AirAsia’s strategy employs cost and efficiency optimization by utilizing its key resources; thus‚ possessing capabilities necessary for success. AirAsia’s tangible resources‚ including its fleet and hubs‚ enhance the company’s low cost capabilities
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strategy. Durlacher (1999)‚ Mobile Commerce Report‚ Durlacher Research Ltd. Gillan‚ D. & Lall‚ A.‚ 2002. The economics of the Internet‚ the new economy and opportunities for airports‚ Journal of Air Transport Management 8‚ 49-62. 1ad0d890-a7d011e3‚ AirAsia‚ 2007 http://www.airlines.org/economics/cost+of+delays/‚ Air Transport Association‚ 2008 http://www.microsoft.com/malaysia/pree/linkpage4327.mspx‚ Microsoft‚ 2007 Kotler.‚ P Purcell‚ F.‚ and Toland‚ J. (2004). Electronic commerce for the south pacific:
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AirBnB stakeholder analysis Stakeholder description Airbnb is a peer-to-peer platform that provides accommodation for lodgers‚ and the possibility for people with unused living space to rent it out. The website offers anything from budget rooms‚ to luxury villas‚ which makes it a serious alternative to the hospitality industry. Prior to a business conference held in San Francisco‚ the two founders Brian Chesky and Joe Gebbia decided to offer additional accommodation for the participants.
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“The financial services industry is complicated‚ just like airlines‚ and we are reaching a market that they generally missed and we are utilizing AirAsia’s customer base‚ which is huge.” The 48-year-old is targeting emerging wealth in Southeast Asia where an increasing number of its 598 million inhabitants can afford to travel and buy consumer goods such as mobile phones for the first time. Fernandes will relocate to Jakarta this month to focus on regional growth. He will also step down as
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Case Study: Continental Airlines Takes Off with Real-time Business Intelligence Continental’s Teradata active data warehouse provides a powerful platform for quickly developing and deploying applications in revenue management‚ customer relationship management‚ flight and ground operations‚ fraud detection‚ security‚ and others‚ and the applications are generating quantifiable benefits for Continental. Real-time data denotes information that is delivered immediately after collection. There is
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Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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