Sealed Air Case Comments Sealed air case is a comprehensive case that captures many issues that we have discussed in the marketing course. It is also one of the best selling marketing cases and I think for some very good reasons. Here are my comments on the case questions. Question 2: Sealed Air created value to its customers by building high performance (technical) product quality in its coated bubbles and by educating the customers about the benefits of coated bubbles through
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The Impact of the Berlin Conference Economics‚ politics‚ and social factors are all critical factors of why the Europeans were seeking to take control of Africa in the eighteenth and nineteenth century. The drastic and controversial methods the Europeans used back then would leave a long-lasting effect on Africa and their people. The Berlin Conference occurred in 1884 and was the forefront of the partition of Africa. The Scramble of Africa was the precedent of both Berlin Conference and the Partition
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JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
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Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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Case study 2.5 –Ryan air: Flying High in a competitive Atmosphere 1. How important is the role of operation in achieving competitive advantage at Ryanair? Ryanair competitive advantage is based on cost leadership strategy‚ maintaining the lowest prices among low-cost airlines (Haberberg and Rieple‚ 2008). In 2011‚ Ryanair became the most profitable low cost carrier in the world (www.ryanair.com). How operations support competitive advantage of Ryanair is measured by five performance objectives:
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The Berlin Wall‚ built in August of 1961‚ was a physical symbol of the political and emotional divisions of Germany. The Wall was built because of a long lasting suspicion among the Soviet Union on one side and Western Europe and the United States on the other. Once World War II was over‚ these Allies no longer had a common purpose to hold them together. Their differences became less hidden and more irreconcilable. Where family’s had to break apart and had no word about‚ it because the type of government’s
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Africans in the Berlin Conference The Berlin Conference of 1884-1885 established most of the borders of contemporary nation-states on the African continents today. The Conference set in motion the “scramble for Africa.” Out of the 14 African states no African leader was present at the conference to assert claims to territory and to agree to regulations on trading. Five of the states at the conference did not even end up with any colonies but had more of a say than all the African leaders. The
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1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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Case Writeups : Sealed Air Corporation 1) What has been happening in this market? How has Sealed Air (SA) been doing? To what do you attribute SA’s success? Sealed Air had achieved 25% annual growth in net sales and net earnings from 1971 to 1980. The company has been keeping a technical leadership position in the market. During 10 years‚ the company built on its development of the first-cell‚ lightweight cushioning material‚ introduced the first foam-in-place packaging system‚ and engineered the
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of a hostile country or influence. The United States showed its policy of containment during the Berlin Airlift‚ Korean War‚ and the Cuban Missile Crisis. One event where the US method of containment is apparent‚ is the Berlin Airlift. In Document B‚ it quotes‚ “On June 27‚ 1948‚ Joseph Stalin and the Soviet Union decided to blockade any shipments (including food) coming into West Berlin. West Berlin was completely surrounded by communism…” This is talking about how the
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