Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth‚ 1996. On 2nd December 2001‚ the vigorously obligated carrier was obtained by Tony Fernandes‚ proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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ROCKET INTERNET HOW CAN ROCKET INTERNET TRANSFROM ITS “FIRST FOLLOWER ADVANTAGE” INTO A LASTING COMPETITIVE ADVANTAGE IN EMERGING INTERNET COUNTRIES? Author: Florent Labiale E-commerce class - Fall 2014 / Ming-Hui Huang Department of Information Management‚ National Taiwan University Part I: Rocket Internet‚ the« start-up factory » Rocket Internet was started in 2007 by the famous Samwer brothers who built high-growth companies which were acquired by eBay‚ Groupon (Citydeals) and News Corporation
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Problem Statement AirAsia’s attempts to expend its service offering into long-haul flights and gaining additional recognition and market share is consistent with owner Tony Fernades’ company goal; however‚ the strategy changes required to be a successful long-haul airline significantly differ from and conflict with its current resource base (i.e. aircraft types‚ hubs‚ employee skills) and core competencies and capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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Lion Air as one of the largest private airline in Indonesia face a problem. The main problem of a growing issue in the public is the customer feels the airline is no longer safe because of the many reports of passengers who lost his stuff and goods in the baggage. Based on these reports‚ Lion Air in cooperation with Soekarno Hatta police and PT Angkasa Pura II to investigate‚ from various reports and CCTV evidence shows that the perpetrators of theft of the stuff and goods of passengers’ baggage
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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serve best. Most companies are moving away from Mass marketing – to – Target Marketing “Identify market segments‚ selecting one or more of them‚ developing products and market mixes tailored to each”- In this way sellers can develop right products for each target market and adjust prices‚ distribution channel‚ advertising to reach target markets‚ instead of scattering their marketing efforts” There are 3 major steps in Target Marketing. They are: MARKET SEGMENTATION ‘Dividing a market
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Introduction Cooper Industries‚ Inc. is a manufacturer of heavy machinery and equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper
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