SERVICES MARKETING PROJECT Brenda FLAHERTY Year 2012/2013 A00191574 LENORMAND Ségolène FLAHERTY Brenda Table of contents External Environment _______________________________________________________ Page 2 Main competitors ______________________________________________________ Page 2 Analysis PEST ________________________________________________________ Page 3 Type of Service
Premium Airline Air France Northwest Airlines
INTERNET MARKETING ABSTRACT Internet marketing is becoming a hot topic in every business sector‚ and gradually plays a truly important role in any company’s multi-channel marketing strategy. However‚ how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. The thesis mainly covers the acquisition process of Internet marketing after touching upon the basic knowledge of Internet marketing
Premium Marketing Search engine optimization Internet marketing
GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
Premium Google Web search engine Advertising
Search engine marketing is the newest craze not only here in America‚ but also on a global level. Advertising online ensures that a broader audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic. Having a quality site is just the beginning of an online operation. Keeping a
Premium Search engine optimization World Wide Web Web search engine
1. What is your assessment of today’s airline industry? Answer 2. Given your results‚ what are the main factors enhancing globalization in that industry and why? Answer Porter’s 5 Force Analysis – Airline Industry Bargaining power of Suppliers Bargaining power of Buyers Potential Entrants Threat of substitute services Competitive rivalry among airlines Easy access to finance has made it very easy for potential entrants to entre the airline market. In addition‚ airline industry still enjoys
Premium Air France Airline Flag carrier
threatened by Google? How did they counter this threat? Discuss each country separately. Many governments appeared threatened by Google because they feared that by allowing the American-based company into their country it would dilute their nation’s culture. France took a very aggressive approach in trying to deter Google’s presence in their nation by developing their own‚ government-funded search engine called Quaero. The idea behind Quaero was to create a local‚ country specific search engine
Premium Culture Sovereign state Search engine optimization
What is Marketing? 2. What is Internet Marketing? 3. Introduction 4. Objectives of online marketing 5. Objectives of a business having a retail outlet/ showroom. 6. Advantages of Internet Marketing 7. Disadvantages of Internet Marketing 8. The Questionnaire 9. The Results 10. Results in a nutshell 11. Survey conducted by SEO Industries- A U.S based industry 12. Literature Review 13. Recommendation 14. Conclusion 15. Bibliography 16. Webliography What is Marketing? Marketing
Premium Marketing Search engine optimization Internet marketing
INTRODUCTION Yahoo!‚ Inc. operates as a digital media company‚ which delivers personalized digital content and experiences‚ across devices and across the globe. It provides innovative canvases for advertisers to connect with their target audiences. To users‚ the company offers online properties and services‚ and to advertisers‚ it provides a range of marketing services designed in order to reach and connect with users of the company’s Yahoo! Properties‚ as well as with Internet users beyond Yahoo! Properties
Premium Yahoo! Google Internet
makes marketing on the Internet different from other forms of direct marketing media? The Internet is an interactive marketing medium for direct marketers offering information access and two-way communication with customers in real time via the computer. Interactivity is what makes marketing on the Internet different from other forms of direct marketing media. 2. What are some advantages of interactive media? i) Wide reach-The internet reaches
Premium Marketing Search engine optimization Advertising
Google Inc. Marketing Case Study Analysis Submitted by: Lynne Abt Prof. Paul Guyette BUS 689: Marketing Strategy & Policy Rivier College May 06‚ 2007 Industry Background Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of gobbling each other up to compete with the bigger companies. Yahoo seems to be the grandfather of the currently existing crop starting in 1994. The
Premium Google