Ch.2. Business: How Businesses Use Information Systems Case: JetBlue Hits Turbulence? pp. 74-76. 1. What type of information systems and business functions are described in this case? Streamlined information System and a leaning staff 2. What is JetBlue’s business model? There business model was to fly one type of plane from one vendor: Airbus A320. They figured this approach enabled the airline to standardize flight operations and maintenance procedures
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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Name: Dang Tuan Tung School: Foreign Trade University‚ Hanoi Essay Fallen Star Market segmentation strategy is one of the most important business strategies that will determine the success or failure of a corporation or an organization. It has been proven through reality business. There are many companies reaping huge success with reasonable and proper market segmentation. On the contrary‚ a great deal of companies failed as they have made improper market segmentation. Take airlines Silverjet
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The Delta-Northwest Merger Some airlines have struggled to stay in business for years. Due to the tough economic times‚ it has affected companies such as Delta and Northwest and the whole airline industry. The competition is intense and some of the global airlines are on the verge of going out of business. Recently‚ Delta and the Northwest Airlines have stated that they are merging together to create America’s premier global airline. Rising fuel prices is one of the primary reasons the airline
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Boeing brings its customers on board What problems do you think might be associated with bringing customers together in the way that Boeing did? * * Even though there advantages in talking to customers in the formal way‚ well I think there will be a lot of problem that might associated with bringing customers together in the way that Boeing did. * As they maintained close involvement with its customers‚ they will face lots of problems. Detailed customer knowledge and focus that
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1. Is Jet Blue appropriately positioned to create and maintain a strategic competitive advantage? Yes they are. Jet blues customer service is tremendous. They had the one valentine day massacre but they bounced right back. As a company they know where they have to be in order to succeed in the future. They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2
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The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues
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Westjet Company’s Business Plan By 2016‚ WestJet aims to be one of the five most successful international airlines in the world‚ based on profitability. WestJet plans to expand business globally at a rapid pace and grow company’s presence all around the world. WestJet plans to retain its existing customers while attracting new customers to build on its strong domestic market position by providing excellent‚ high quality services on an international scale. WestJet wants to be the airline
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Smith and the senior IT leadership stated that IT was critical success factor that would help WestJet to sustain its growth and succeed in the long term. They agreed that a transformation plan was necessary. Smith and the IT leadership understood that an increase in IT system functionality would increase revenue and would give business units confidence through transparency in operations and quick responses. The changes would help WestJet to expand regionally and internationally. Smith and IT
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Airbus vs. Boeing Case Analysis What would be the value of a new VLCT to both companies? In order to value the market for VLCT‚ we constructed a financial model using minimal assumptions and no outside data (See Exhibit 1). In terms of the qualitative benefits for both: * Monopoly status on VLCT market * Douglas eliminated as competition * Significantly raise barriers for new industry entrants MAJOR ASSUMPTION: This evaluation of VLCT based on each company developing the aircraft
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