The geographic location: Ryan air has 73 operating bases‚ with major operations in secondary airports across airport. This is an important valuable resource because airports which are not usual travel destinations are always potential business opportunities thus Ryanair which has bases in many primary and secondary airports has more negotiating power with these airports when discussing slots‚ fees terms and marketing & training support for as long as 20 years with the airports. Thus operating in
Premium Southwest Airlines Southwest Airlines Airline
Introduction Korean Air is the largest airline company in South Korea which located in Soul. Korean Air was established in March 1st‚ 1969. Korean Air currently transports an average of more than 20 million passengers per year. Since 2004‚ Korean Air has been the world leader in the international cargo transport sector (Korean Air Co Ltd‚ 2011). Korean Air is the top 20 airlines in the world in terms of passengers carried and is also the top-ranked international cargo airline (Korean Air Co Ltd‚ 2011)
Premium Airline
Review | January 2008 | hbr.org STRATEGY STRATEGY by Michael E. Porter Peter Crowther SHAPE THE FIVE COMPETITIVE FORCES THAT Editor’s Note: In 1979‚ Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor‚ Michael E. Porter. It was his first HBR article‚ and it started a revolution in the strategy field. In subsequent decades‚ Porter has brought his signature economic rigor to the study of competitive strategy for
Premium Barriers to entry Competition Switching barriers
Porter’s five forces analysis of the Personal Computer (PC) industry In his article “The five competitive forces that shape strategy“‚ Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”‚ “THE POWER OF SUPPLIERS”‚ “THE POWER OF BUYERS”‚ THE THREAT OF SUBSTITUTES”‚ and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every
Premium Personal computer Porter five forces analysis Barriers to entry
Bakery Industry Analysis Porter’s Five Forces analysis is useful when trying to understand the competitive environment facing a backery industry. It involves looking at internal competition‚ barriers to entry‚ the profit-appropriating power of both buyers and sellers‚ as well as substitutes to the goods produced. Applied to the bakery industry it shows an average net profit that typically does not cover the cost of capital due to low barriers to entry‚ ease of production and ease of access to ingredients
Premium Marketing
Michael Porters Strategy Michael Porter is the University Professor (the highest honor in Harvard University) in Harvard Business School. He is acknowledged as the father of competitive strategy. He has two main theoretical perspectives; one is “the five forces model of competition”‚ and the other one is just the “three competition strategies” (Michael Porters Strategy). The three competition strategies are cost leadership strategy‚ differentiation strategy and segmentation strategy. These strategies
Premium Strategic management
Luxury industry in France Luxury is artificial definition and cannot be easily transferred into real life. It is a notion of anything that is useless and superfluous in real life. However‚ it can be often associated with beauty (art‚ entertainment‚ design‚ décor or trend) and remains one of the driving forces behind society’s spending. It is true that luxury speaks and renown’s itself by big spending and indeed‚ outlandish expenditure is often associated with it. The world luxury market is worth
Premium LVMH Gucci Luxury good
service. There is also a brief description of the background of the AirAsia to explain the main activities carried out by this company. The competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation’s competitive advantage in the industry. Further analysis using the Ansoff Matrix‚ lends evidence to the successful growth of the organization. The study concludes by adopting the balance scorecard framework to evaluate
Premium Strategic management Low-cost carrier Marketing
A WATER UTILITY CONCESSIONER PORTERS FIVE FORCES ANALYSIS 1. Rivalry among existing competitors- Low to Non-Existent. Since it is under concession agreement‚ there is no other water utility company that can engage any business similar to A Water Utility concessioner‚ unless granted by the government under special agreement and with full knowledge and approval of A Water Utility concessioner. 2. Threat of new entrants- Low to Non-Existent. Companies that may want to apply for the concession
Premium Natural monopoly Material
WHAT IS STRATEGY? BY MICHAEL PORTER! 1! ! ! What is Porter’s definition of Strategy? ! Porter claims that a competitive strategy refers to the fact of being different to the competition‚ choosing a different set activities to deliver a unique mix of value to the client. He affirms that the essence of strategy is in choosing to perform actions in a different way than the rivals do and differentiate themselves in the market aligning themselves at the same time with the needs and wants
Premium Strategic management Michael Porter Strategy