Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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practicing it anymore. Nowadays‚ most of people in the world like football‚so it is called the king of sports. Why do people like it? I think the most reason is it easy to play. You can play football every where if you just have a ball with the right size. Not only men play football but also women can play. There is the World Champion for men players each 4 years‚ and for Women as well. In addition‚ football have a big attraction. When World cup took place‚ a large number of millions people watched
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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El Paso‚ Air Quality: Pollution‚ History and Community By‚ Luz Medrano‚ Nylea Martinez. SCI/362 Instructor‚ Yussuf Farran In order to comprehend the definition on air quality one must first uncover the definition of air‚ as air is one of the biggest resources our planet has available we must study the conditions and impact that it has in our environment. Air is a precious resource that most take for granted‚ supplying us with oxygen; which is an essential for our bodies to live‚ without
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The global market for lysine is expected to reach USD 6.96 billion by 2020‚ according to a new study by Grand View Research‚ Inc. Positive outlook on animal feed demand to cater to growing meat consumption‚ especially in emerging markets of Latin America and Asia Pacific is expected to be a key market driver. Limited availability of major feedstock is expected to hamper the market growth over the forecast period. Animal feed emerged as the largest application segment for lysine and accounted for
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide. Looking Back: Air Arabia came into existence
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EFFECT OF SURFACE AREA ON AIR FRICTION Design Background Information: Air resistance‚ also called drag‚ is the forces that are in opposition to the relative motion of an object through the air. Drag forces act opposite to the oncoming flow velocity. Size and shape are the two factors that affect air resistance. Air resistance depends on the surface area‚ so‚ as the surface area increases‚ the air resistance increases. When an object is falling‚ air resistance acts to push it back up. This is
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