Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has been able to fulfill customer’s needs by collaborating with its partners. AirAsia uses authorized travel agencies
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evaluate the financial performance of AirAsia Bhd. over its recent two years operation. * A brief description of the AirAsia Bhd.’s history‚ the nature of products/services in operation and the objectives. Figure 1.0 Air Asia Logo. AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. AirAsia Berhad is Asia’s largest‚ and the world’s best‚ low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and
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__________________ Date Lecturer’s Name DIPLOMA : DIA / DIBA / DIM(N) / DHRM / DIHM / DIGD / DIMD AirAsia Berhad is Malaysia and Asia’s first low cost carrier has made its name synonymous with low fare air travel in the region. Now a household name throughout Asia‚ Airasia offers lower fares by eliminating most traditional passenger services in order to make air travel affordable and accessible for everyone. Airasia provides a totally different type of service in line with the nation’s aspirations to benefit
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(MAHB) made a statement to the press that blamed AirAsia for wishing to further delay its opening due to security and safety issues. MAHB later made another press statement saying that they have complied with all the requests of AirAsia in regards to building
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AirAsia Low Fare A Written Analysis of the Case Holy Cross College of Sasa‚ Inc KM. 9 Sasa‚ 8000 Davao City In Partial Fulfillment of the Requirements for the Subject Mktg 1: Principles of Marketing Mark Angelo B. Bugtac I – Executive Summary December 2000‚ AirAsia was an insolent subsidiary of deeply indebted Malaysian Conglomerate. Airline had only two planes. Tony Fernandes was a former managing director of Warner Musics Malaysian Operator. He assembled a group of small investors
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enables the market to grow. Political issues may cause problems in the outcome of the company. Some of the political factors that may affect a company are events that affect the operation of the company; therefore regarding an aviation company such as AirAsia political events will affect the result
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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AirAsia Berhad: The Rise and Rise of Asian Aviation ______________________________________________________________________________ Contents AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2 AirAsia: A brief historical perspective ......................................................................................... 2 Company Growth Forecasts ......................................................................
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Company Case AirAsia: The Sky’s the Limit Low-cost carriers (LCCs) provide an alternative for price-sensitive business and leisure travelers to maintain their travel plans at lower cost. AirAsia‚ Asia’s leading airline‚ was established with the dream of making air travel possible for everyone and it is now one of the world’s best low-cost airlines. AirAsia was the first airline in Asia to introduce the budget‚ nofrills airline concept. It was founded in 2001 by CEO Tony Fernandes and this
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’s company Tune Air Sdn Bhd for one ringgit. AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia ’s largest low-fare‚ no-frills airline. AirAsia is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. Its main base is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). In 2010 AirAsia won the Skytrax World ’s best low-cost airline
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