U ANNUAL REPORT – –– SHANGRI-LA HOTELS (MALAYSIA) BERHAD CONTENTS 2 4 10 22 23 24 25 30 35 38 42 49 49 51 109 112 115 Group Financial Highlights Chairman’s Statement Operations Review Corporate Structure Financial Calendar Corporate Data Profile of Board of Directors Statement on Corporate Governance Statement on Internal Control Audit Committee Report Corporate Social Responsibility Additional Compliance Information Statement on Directors’ Responsibility Financial Statements Group
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International Airport 2. AirAsia is very first budget or low cost carrier (LCC). It is co-founded in Malaysia by two prominent entrepreneurs‚ Mr. Tony Fernandes and Mr. Kamaruddin Meranun‚ which have spotted business opportunity arising from the inexistence of the much needed affordable air travel service in Asia. Mr. Fernandes and Mr. Meranun acquired the then loss-making full carrier AirAsia in 2001 from a government-owned company and transformed it into a profitable LCC. Current AirAsia imitates the low-cost
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SWOT ANALYSIS Strengths Low cost operations Aggressive‚ focused and effective management Simple business model that provides low prices Penetrate and stimulate to potential markets Multi-skilled staff means efficient and incentive workforce and reduced staff More seats per aircraft Single type fleet minimize maintenance fee Brand name Weakness Service resource is limited by lower costs Non-central location of secondary airports Brand is vital for market position and developing it
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and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and attractive compensation packages. In order to provide customer excellent service‚ AirAsia arrange a series of training course to their in-house flight attendant. The training courses include awareness on safety standards‚ aviation terminology‚ in flight service procedures‚ product knowledge and so on. AirAsia chose many kinds of field partners as their complementors. Their partnership
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2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that‚ they were also facing the challenges from those well-known airlines such as MAS. Therefore‚ a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company. The main objective for this assignment is to evaluate the effectiveness of existing market mix which were being employed on the target segments of the business and
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Place TGV now has 20 premier multiplexes at significant shopping centres in Selangor‚ Kuala Lumpur‚ Ipoh‚ Seremban‚ Johor Bahru‚ Terengganu and Penang with a sum of more than 165 screens and over 31‚000 seats. The location accessibility is very convenient for customers as its outlets can be found at most shopping centres. The distribution channel TGV had used is through internet and retail. Customers can purchase TGV cinemas ticket through the official website of TGV or at any TGV cinema outlets
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as airline; Air Asia X‚ hotels; Tune Hotel and telecommunication; Tune Talk. http://www.slideshare.net/SM3027/air-asia-presentation http://www.scribd.com/doc/96569720/Air-Asia http://airasia-businessplan.blogspot.com/ http://www.smh.com.au/travel/travel-news/budget-price-full-service-airasia-faces-new-competitor-20130605-2npfd.html
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Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia 2.3 United Kingdom 2.4 Philippines 2.5 Thailand 2.6 Australia 2.6.1 India 2.6.2 Future countries 3 References 4 External links Limited service[edit] The limited service model used by Tune Hotels is similar to the no frills business model practiced by low-cost carriers such as AirAsia[1] and has been
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------------------------------------------------- Top of Form Low-cost carriers: growth expectations After a decade of rapid development‚ low-cost carriers in mature markets are now having to expand their horizons‚ both demographically and by geography‚ to keep their foot on the accelerator Financial results for low-cost carriers over the past 12 months show the sector underlining its continued profitability credentials. After coming out of the 2009 meltdown relatively unscathed compared with
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