AirAsia spearheaded ease airfares in Asia and is presently as of now the biggest low toll‚ no nonsense aircraft in Asia. It is too one of the biggest aircrafts in all of Asia regarding travellers conveyed. AirAsia has moreover been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is as of now situated in the Low Cost Carrier Terminal (LCCT)‚ Kuala Lumpur. Worldwide Airport
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budget ailrline‚ Scoot‚ will begin operations this model in 2012‚ joining Malaysia’s AirAsia X and Australia’s Jetstar‚ a Qantas subsidiary‚ in flying long-haul in the region. * Transatlantic budget carrier Zoom Airlines ceased all operations because of financial difficulties in 2008. * International Lease Finance Corporation (ILFC) to lease six Airbus A330-300 aircraft to AirAsia X between 2013-2014. AirAsia X CEO aims at being the dominant market leader in the low-cost long-haul segment.
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factors that might affect the AirAsia’s supply and demand levels and its cost. The external environment can be analyzed by conducting a PEST analysis and Poter’s 5 Forces model. Thereafter‚ an analysis of the industry and competitive environment of AirAsia will assist in identifying the main oppurtunities and threats. PEST Analysis - Macro Environment The PEST analysis is used to describe a framework for the analysis of a range of macro environment factors including the Political‚ Economical‚ Social
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three systems in their marketing‚sales activity and as well as in their operating chain. (1) Yield Management System (YMS) • YMS has aided AirAsia to increase the revenue by offering higher discounts‚ more frequently during off-peak times while raising prices only marginally for peak times. • taking into account the operating cost and aids AirAsia to optimize prices and allocate capacity to maximize the expected revenues by 2 levels. a) Seat : Seats are available at various prices in different
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TRANSPORT RM1.15 RM1.35 RM1.33 Malaysia’s airline workers have given their bosses two months to cancel the share swap deal or face protests in December. All eight workers’ unionized groups want MAS to buy back the shares that have been sold to AirAsia while returning those bought from the budget carrier. Besides Maseu (MAS Employees Union)‚ the other affected groups are the MAS Pilots’ Association; MAS Executive Staff Association; the Sabah Executive Union of MAS; the MAS Managers’ Association;
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1. STRATEGY IS KEY: a) What is the macro and industry environment in the South East Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The South East Asian region offers huge opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population‚ which offers low-fare airlines a
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brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and Business class. Background The entry of AirAsia from Malaysia in the home turf of Lion Air has encouraged the Indonesian airline to enter Malaysian market with a subsidiary airline. AirAsia’s subsidiary Indonesia AirAsia‚ in partnership with its parent firm‚ attempted to buy Indonesian carrier Batavia Air to gain foothold in the Indonesian market‚ but the deal didn’t go through
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1. (a)What are the derivative instruments that the company uses? Overall utilization of derivative instruments by AirAsia is for both purposes of hedging and held for trading. For instance using certain derivative instrument to hedge a particular or contingent risk associated with a recognized asset and liability and highly probable forecast transaction. Derivative instrument are recognized at fair value when parties are entered into contract and subsequently are measured at their fair value
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The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
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more destinations and thus extend the airline’s reach. Besides that‚ it helps the airlines to be more cost effective in terms of commercial cooperation‚ joint promotion‚ ground handling‚ engineering‚ etc. Collaboration Agreement were signed with AirAsia on the 9 August 2011‚ where a step-change improvement in operations through best practice sharing in select areas and lower procurement costs (such as in fleet‚ ground handling and engineering & maintenance services). Collaboration will also allow
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