level of satisfaction on components of SERVQUAL model and marketing mix (7Ps) with regard to Thailand’s hotel industry. The study used quantitative research method. Questionnaire survey was the tool used to collect primary data from 400 guests of hotels in CBD zone in Bangkok. The study found impressive results for the Thai hotel sector. Overall‚ international tourists are satisfied with all components of SERVQUAL and 7Ps. They are satisfied with price of services‚ hotel’sproduct (reputation
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rare. Power of Buyers is medium to and increasing The cost involved with switching airplanes is decreasing as customers can access internet easily to compare and buy air tickets online nowadays. With emerge of budget airlines like Jetstar and AirAsia‚ more customers including travel agents and individuals prefer to take the budget airlines rather than full service airlines Availability of Substitutes is low For international airlines‚ the threat is quite low as airline is the only way for travelling
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2 cos q AF = 1 + 0.7e If you solve then |AF|=1.172 for theta 7p p j( - ) cos q = 0 deg.|AF|=0.309 for theta = 180 deg. It indicates that the incident field is being reflected by the parasitic element. If the length of the parasitic element is greater then the driven element‚ the current on the parasitic element leads the reflector element it acts as reflector. 1 A and 0.7Ð - 1400 A j( - AF = 1 + 0.7e 7p p - ) cos q 9 9 If you solve then |AF|=1.172 for theta = 180 deg.|AF|=0
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Introduction Background of CIMB Bank Our assignment is to investigate the products and services offer by CIMB Bank. The reason we choose CIMB Bank is that it is a pure Malaysian bank. The Board of Director and management team almost all form by Malaysian. The Chairman of CIMB Bank is Tan Sri Dato’ Md Nor and the Chief Executive Officer of CIMB Bank is Dato’ Sri Nazir Razak (The son of the Second Malaysia prime minister‚ Tun Abdul Razak). CIMB Bank is an indigenous ASEAN investment bank and has the
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- Choose a current marketing campaign in any industry. - Study the campaign and analyze the use of the marketing mix in the said campaign. - Give a critical review of the effectiveness of the communication and any recommendations on how it could be improved. Introduction Malaysia Airline started on 12 October 1937. On 2nd April 1947‚ Malaysia Airlines took its first commercial flight as national airline. Malaysia Airlines changed it name to Malaysian Airlines Limited after
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Laos & Myanmar where Tiger has not entered yet 2. Upcoming unfavorable economic conditions might see more people taking budget flights 3. Asean “Open Skies” Agreement – Unlimited flights to Asean countries | 1. Aggressive competitors – AirAsia ‚ Jetstar & Virgin Blue 2. Singapore Airlines’ other low cost carrier Scoot might cannibalize passengers from Tiger. 3. Increase in Customer expectations 4. Cost of Fuel going up 5. In Malaysia ‚ can only operate at Kuala Lumpur due to
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INTRODUCTION Facebook was founded in 4th February 2004 by Mark Zuckerberg with his college roommates and friends in Harvard University. The website ’s membership was initially limited by the founders to Harvard students‚ but was expanded to other colleges in the Boston area in March 2004. It was later available to most university in United State and Canada‚ and by September 2006‚ to everyone of age of 13 and older. In 4 years time‚ Facebook reached the Total active user of 100 million in August
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company over the past 3 years will also be assessed using audited financial statements. Moreover‚ both judgmental and financial ratio analysis approaches are applied to arrive at a conclusive decision. * 2.0 Company Profile 2.1 Name of Company AIRASIA BERHAD 2.2 Date of Incorporation December 20‚ 1993 2.3 Duration of Existence Air Asia was established in 1993 and began operations on 18 November 1996‚ almost 19 years in existence 2.4 Objectives of the Company Aims to be the largest low cost
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MBA (Operations Management) Assignment May 2011 Your task Your company is to prepare a report for the Board of Directors covering the following areas: • A critical review of its overall operations strategy. (15%) • A comprehensive evaluation of its service delivery system. (25%) • A detailed analysis of its operations management system. (25%) • Proposed changes to its operations strategy‚ service delivery system and operations management system for operational improvements. (35%) Contents
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Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me‚ it’s totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected‚ I get a recorded message that last 30 seconds which is not able to skip by pressing any number. After making the right way into speaking to a customer service representative‚ I was put on the line for more than
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